Epec - James FC Hyde Sorgho Whiskey has launched an in store promotional advertising campaign, "New Jersey's Own", in cooperation with one of our highest profile on premise accounts in NJ, Applebee's Grill & Bar.

With nearly 150 retail locations in New Jersey - both on (restaurants & bars) and off (liquor stores) premise - now selling James FC Hyde Sorgho Whiskey, we're making stimulating consumer demand for Sorgho Whiskey a co-equal priority with expanding the number of retail locations.

The campaign's tip of the spear is a cost effective, customizable, but slick new 2' x 3' sign, hanging proudly in Applebee's Grill & Bar, and boldly proclaiming James FC Hyde Sorgho Whiskey, "A Whiskey Like No Other" and "New Jersey's Own".  It's part of our effort to cost effectively spread the word throughout NJ of how special and appealing Sorgho Whiskey is to New Jersey's whiskey lovers. Produced in NJ by Jersey Artisan Distilling, made from 100% gluten free sorghum, possessing an uncanny smoothness paired with a delicious set of aroma and flavor notes, truly a "Whiskey Like No Other".

By designing the sign with built in flexibility, we have the ability to easily customize it to include each individual establishment's unique logo.  The plan is to carry the identical sign across all of our NJ retail locations (establishment permitting).  And then beyond NJ, the tag line "New Jersey's Own" is also customizable at no extra cost.  Giving us the ability to expand our demand stimulation effort to other markets - like Kansas - using the same sign but changing the campaign theme to suit the target market.  So an attractive theme for the Kansas market - knowing Kansas is the sorghum capital of the US - might be something like, "America's Best Sorghum Whiskey", replacing "New Jersey's Own".

With the launch of our new campaign, we're optimistic it will cost effectively incorporate more traditional, on the ground, advertising and complement our cost effective social media campaign, to drive additional brand awareness / and consumer demand.