Rethinking the way fresh food gets from the farm to the table by tying our retail operation to supply chain innovation. The GritBot will play a key role, similar to a mobile app, allowing the customer to find the closest sales location, pre-order a meal bundle, or plan a Grit+together with friends.
Technology is used throughout the Grit model to reduce cost, minimize shrink, understand customer preferences, and build a social following around local food. AI chatbots and predictive analytics drive a local supply chain that’s flexible and responsive. On the demand side, we collect feedback and curate meal solutions for communities we serve, creating opportunities for neighbors to connect around food.