Only a few weeks left to invest in the FUTURE OF FOOD RETAIL. We're wrapping up the campaign JAN 31st and shifting gears to focus on expansion.
We've already reached our fundraising goal, nailed down a partnership with the City of Houston, and been featured in the Houston Chronicle - the 3rd largest newspaper in the US. But MORE SUPPORT means MORE IMPACT, MORE NEIGHBORHOODS, and MORE CITIES.
The Why behind GRIT:I’m mad. Mad that Big Food is literally killing us. I’m not a foodie. I don’t take pictures of my plate. But my time abroad in the US Peace Corps gave me an opportunity to experience food in a new way. I ate unprocessed and cooked from scratch, which completely changed the way my body functioned and felt. Grocery shopping outside the US looks very different—neighborhood bakers and butchers across the street from fruit stands and flower shops; small store formats where you are greeted by name and get to know your neighbors. Processed goods are rare, because most countries lack the centralization and focus on shelf-stability that has defined the US food industry/enabled Big Food to thrive. When I returned to the US I slipped right back into unhealthy eating habits because it’s hard to shop healthy in the US. That’s what it took to open my eyes – it took getting healthy and getting sick again before I realized the impact that food had played in my life. I’m mad that the same effects are being felt all over this country – that people that I love are grappling with food-related conditions and addictions every day. Grit is my response to a food system that has created an epidemic of poor health. It’s not enough to get mad – we’ve got to do something.
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