Grit's co-founder, Michael Powell, played a key role in a corner store conversion project in South Los Angeles designed to address healthy food access in lower-income urban communities. The rebrand strategy worked to change consumers' perceptions of the store format into a unique yet recognizable medium. This experience and perspective adds to the GRIT alchemy and helps move us one step closer to our goal of "Fixing Food" in America.
Check out the link below for the full article published in the Journal of Business Anthropology...
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