Qualia, and most of our intended products on our horizon, do not have the benefit of familiarity to the consumer. Unlike a new beer, or a new car model, breakthrough mental enhancement products take the consumer out of their comfort zone, and into a world where they (understandably) seek education and context regarding the how and the why of our products before purchase.

That is why our success depends on being an educational vehicle as much as a product company. Think of wellness products such as water purifiers, air filters, and blue light blocking glasses. It was only a few decades ago when the average consumer thought of water as water, air as air, and light as light. The idea that these basic aspects of life could and should be tinkered with for greater health was an exotic notion. Much like water, air, and light, we must educate the average consumer to recognize the human brain as a crucial investment of their self-care, and an investment that can radically enhance all other facets of their life. 

That is why we've aggressively sought to expand our content reach with social media platforms. And we're pleased to announce that over 100,000 people are now following us on them. This does more than sell product. It builds culture. As that number grows even higher, the concept of neurohacking becomes more domesticated to the average consumer, and the messaging for who we are and what we're doing then has a large army of voices with rich content to draw from when a newbie seeks explanation of the mission that drives us. 

It also creates synergistic messaging. As we see hundreds of thousands of people talking about our brand and sharing our content, we are reading brilliant and succinct ways of explaining us, often pioneered by the language of our followers and investors. 

We feel that the malleability of mental quality will be as self-evident to our younger generations as water, air, and light now is to generations above them. Just this past week in Forbes, our product received kudos right here,  as the concept of us continues to normalize across media. Our brand is accelerating that awareness, and our products will be waiting to address that awareness as it comes into being for mainstream culture. 

For those that are already part of our 100,000 followers actively educating themselves on neurohacking, pay your education forward. And for those debating investment, our media and campaign success reflects the broader trend of culture optimizing body and environment for the highest echelons of wellness. 

If you sense that as well, an investment in Neurohacker aligns you with the forefront organization in mental wellness products, as valuing mental nutrition shifts from an exotic to common notion.

Thank you.