Neurohacker Collective

A Beacon Of Credibility Through Market Fog.

founder @ Neurohacker Collective

Published on Aug 22, 2017

iStock-474908099.jpg

          

       When launching a new startup, a critical aspect of success is demonstrating expertise at the headwaters of credibility within your market. If you are going to revolutionize cognitive wellness,  it sure helps to gain broadcast signal with the academics, entrepreneurs, and audience platforms already regarded as discerning thought leaders in your space.

       This isn't easy. The A-Team of influencers in any market space is inundated with those seeking their engagement. 

- If you are a fan of emerging technologies and cultural shifts, you likely follow     Futurism.com and Collective Evolution.

- If you seek thoughtful and reflective dialogue, you may enjoy Ted Talks or Big       Think.

- If emerging knowledge in neuroscience and integrative medicine interests you,      you are likely familiar with Core Brain Journal and Dr. Hyla Cass

      This is a very different and harder brand of signaling from general PR. Signal-size can occur absent substance. But signal-credibility (if in fact, those influencers are credible) needs to be earned through proven expertise. We've recently achieved broadcasts with and/or articles from all of the above influencers, and with each successive access to highly credible channels, it makes us increasingly credible to additional discerning influencers. 

         This type of signal can't be in place of signaling of size, which is why we're also prioritizing signal through major outlets like Huffington Post and Hollywood Reporter. But signal-credibility elevates our opportunity for business partnerships with key influencers that signal-size alone cannot do. 

          Our both/and strategy has been paramount in these early stages, and these alliances are already opening doors for us that we anticipate will manifest in some exciting announcements in the near future!