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Barrow's Intense

$1 BILLION DOLLARS!

on Jul 5 2017
Owner/Founder of Barrow's Intense Ginger Liqueur

Have you seen the latest spirit acquisition done by Diageo? They are buying George Clooney’s Casamigos tequila, valued at an impressive $1 billion. Did you also know there have been many other deals recently? Here are some of them:


  • The Beach Whiskey Company, a national spirits company, took on American Harvest Vodka, which is an American-made organic vodka.
  • Constellation Brands Inc. has acquired craft whiskey maker, High West Distillery, for $160 million.
  • Pernod Ricard purchased a majority stake in West Virginia craft whiskey distillery, Smooth Ambler. (undisclosed sum)
  • Pernod Ricard also took a majority stake in the number one mezcal brand in the US, Del Maguey Single Village Mezcal. (undisclosed sum)
  • Rémy Cointreau acquired Seattle-based Westland Distillery. (undisclosed sum)
  • Bacardi bought out Louisville-based Angel’s Envy whiskey. (undisclosed sum)
  • Super premium Bulldog Gin was sold to Gruppo Campari for approximately $58 million cash.

We also wanted to share some press we with fellow WeFunders, Avuá Cachaça (https://wefunder.com/avuacachaca) in a trade publication before the biggest industry event of the year Tales of the Cocktail. 

https://talesofthecocktail.com/in-depth/how-up-and-coming-spirits-brands-use-crowdfunding-get-off-ground 

Who knows Avuá is trying to do for Cachaça what Patron did for Tequila, so maybe they could be the next Billion dollar brand?