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What’s So Great About the iPhone 6 Packaging?!

iPhone 6 packaging

We’ve all seen it, the new Apple iPhone 6 packaging. It’s practically synonymous with the words custom product packaging.

Chances are, you have at least a few Apple iPhone packages sitting empty in a drawer or closet with the ill-fitting plastic earbuds still untouched, wrapped up inside their original container. You’ve thrown out countless other boxes from technology accessories, jewelry, clothing, but for some reason you’ve held onto the Apple boxes, even after the devices contained inside go the way of the Dodo Bird.

Let's explore the Apple iPhone 6 packaging weight, material, design and dimensions in order to get a better idea of this iconic offering.

iPhone 6 Packaging Dimensions

WEIGHT: 500g (1.1 LB)

MATERIAL: FIberboard, paperboard, polystyrene

DESIGN: Rigid box structure

DIMENSIONS: 155mm x 60mm x 90mm (6.10in x 2.36in x 3.54in)

An important consideration for the Apple packaging is that they use a rigid box construction. This means that the boxes are assembled in three-dimensions and shipped to the fulfillment warehouses, where the phone and other contents are inserted for final delivery to the retail stores. This varies from typical fold-flat box design, which ship with each box folded completely flat. As a result, rigid box construction incurs higher shipping and inventory costs, which Apple has built into their product pricing.

The reason Apple uses a rigid box design is that they can utilize very detailed printing and embossing techniques. Graphics and embossed shapes are pressed onto a thin sheet of paperboard using a rotogravure printing process, before being coated with a thin layer of polystyrene plastic to protect the paper from scratching and denting. After this process is complete, the paperboard is laminated onto the inner fiberboard structure to create the final look of the stark white packaging. This process is typically expensive and time-consuming but new competitors in the packaging space can achieve comparable results using new digital printing technologies.

Green packaging processes are important to Apple in the production of it's packaging, which is evident in their practices. The company makes a point to inform consumers that they use as little plastic as possible, and strictly feature eco-friendly inks and recycled fiberboards. 


If you're thinking about using this type of packaging for you company, Pakible can help! Typically, with a rigid box design like the iPhone packaging, a customer would need to order around 10,000 in order to make it cost effective. Here at Pakible, we specialize in offering our customers high-quality product packaging, at affordable prices, in low quantities. We offer mobile, cosmetic, and jewelry friendly sizing with our Fit Box and Mini Box that both fold flat to make shipping and storing extra inventory a breeze!

If you'd like a free template for the iPhone 6 packaging, Pakible can provide it by simply emailing our customer support, click below!

Now more on Apple's packaging choices.

In order to understand why Apple puts so much focus on their packaging, we first need to understand the company’s philosophy and the cultural context of their products. If you take a look at a product shelf in a typical store these days, things can be a bit overwhelming.

Supermarket Shelves

It’s evident that Apple has taken the road-less-traveled in their design ethos and fully embraced the less-is-more mentality. It might help that they have designed an entire retail store around their products and this philosophy, but even so, it’s almost shocking how minimal their design choices are.

Apple Store

The most impressive thing about the iPhone 6 packaging is that Apple has done so much with so little. The entire process of unpacking is designed completely and thought through with a remarkable level of focus . The successful minimalist approach has influenced other brands and their approach to product packaging.


Thanks for setting the standard, Apple!