Clearly we’re big fans of orange, but how can this color affect your branding? Here’s a few ways; . 🍊 Orange has warm undertones. Use it to convey happiness and optimism in your brand visuals. . 🍊 Orange is a sociable color. If you want to strike up conversations with your customers or have a solid CTA button, orange is a great color option. . 🍊Orange draws attention and is less aggressive, making it a great alternative to red. . #ProTrip #branding #color #psychology