How to get your Kickstarter Fashion project’s products produced: quickly, affordably and with high quality.
Congrats! You’ve decided to use Kickstarter to launch your fashion brand.
Kickstarter (and its related crowdfunding cousins like Indiegogo) has become a hotbed for launching new and innovative fashion brands. And for good reason! Crowdfunding sites let you bring your fashion idea directly to consumers, and the market speaks. If you’ve got a great product idea, and you market it effectively on Kickstarter or the crowdfunding platform of your choice, consumers have proven that they will buy!
Some recent fashion projects that enjoyed runaway success include Everpurse ($238,137), The Stantt Shirt ($120,195), and the Quarter Century Pant ($272,552!).
But creating and operating a successful crowdfunding campaign is only the beginning of the story. You’ve designed a great product that people want, and they’ve shown you they’re ready to pay for it. Now how do you produce your crowdfunded fashion brand’s products? And how do you do it in the easiest, fastest, and most profitable way, so you can focus your time and energy on creation, marketing, and brand-building?
Launching a fashion brand is challenging, and finding and constantly monitoring the right sources and production partners is even harder. Unless you’ve come from a long career in the fashion industry, and have built up a large network of resources, you’ve got your work cut out for you—no pun intended.
There are several challenges that face emerging new fashion startups:
- Technical design: how do you create an accurate and detailed “tech pack” that the factory will use to produce the items exactly the way you envision them?
- Sourcing fabrics, fittings, etc.
- How to find a factory that’s ready, willing and able to produce your desired quantity at price points you can afford
- Supervising the production and managing the schedule
- Calculating costing including landed costs (taxes, duties, shipping, etc.)
- Ensuring quality control and warranty percentages
- Avoiding fraudulent operators
- Special considerations such as American-made, ethical manufacturing, organic materials, etc.
At Sourceeasy, we’re experts in sourcing and production management. Our team boasts decades of experience in all things fashion, from design and sourcing to factory supervision and taxes, customs and duties. We’re here to help guide you through this complex process so that you can focus on what you do best: build your successful brand.
Just like our name says, we’ll help make it EASY. And best of all? It’s free (and easy) to create a product!
So without further ado, read on and learn, you fledgling fashion superstar…Stay tuned for the first of our multi-part series on producing your Kickstarter fashion brand.
We’re starting with Technical Design, or “How To Create A Fashion TechPack“.
If you’re ready to get in touch ASAP, click here to contact us now. We’ll get you started today!
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