At Pakible, we see all sorts of great packaging designs. We’d like to share a simple one that works.

Kraft has become a common fixture in the packaging world. Preferred by many hobbyists and Etsy sellers. Simple & effective.

One of the most common styles I come across is a simple “Black & Kraft” (for lack of an official term) style that incorporates black text & images printed directly on the packaging material. The Kraft material serves as the background whitespace much like standard printer paper.

I’ve seen a few color variations of this style, but they never stand out quite as well. It’s often difficult to make out the text and imagery. Not saying to never try color, but keep in mind not to sacrifice legibility just because you think it looks more creative with color. Best when used to accent a few areas with colors that contrast very well against the Kraft material (orange & lime green come to mind).

Great designs that make use of the Black & Kraft style

Marshall Headphones designed by Zound Industries

Vector Scouts Field Kit designed by Ryan Putnam

PICO shipping boxes designed by The Prince Ink Co.

Using color as an accent while maintaining great legibility

Function Coffee designed by Salih Kucukaga

Cocoville Chocolates designed by Isabela Rodrigues

Fotostrap designed by Camp Design Group

I’m on the fence about that last one (Fotostrap). It looks fantastic overall, but the white text on the front & back are bit difficult to read.

But there you have it. A simple & effective packaging style that can give your product a fresh look.