Juice boxes have normally been the same boring rectangle with a hole in the top for a straw.  Preston Grubb managed to design a whole new concept based around the shape of the orange and the stability of the design. 

The design for Juicy Juice makes it more exciting and natural.

With the juice boxes actually being designed like slices of the fruit, you know what kind of juice you're purchasing.  Each of the boxes are shaped like an eighth of an orange, the bottom is flat to sit on a surface stably and the printing on the package gives it the true orange appearance. 

One of the eight juice boxes that comes in the pack.  

This design is a new and innovative way to market juice to kids and adults alike!