To give you an idea of the ROI in a much smaller addressable market than Bee is in, consider this:
The market size of the taxi and limousine service in the U.S. is about $36 Billion.
Uber went from a $5.4 million valuation to $80+ Billion 9 years later.
Two early stage Uber investors turned $5,000 into $25,000,000 in this market.
Another investor saw a their $500,000 investment return 4,966x = $2.5 Billion.
Uber & Bee
The mortgage industry = $4 Trillion and the majority of borrowers are young, first time buyers who already use mobile apps more than anybody. More mobile users are buying homes today than people leaving the market, and these consumers via the purest form of disruption have disintermediated traditional buying processes.
- Instead of talking to a taxi dispatcher, they’re getting rides in an app.
- Instead of dealing with a teller, they’re banking in an app.
- Instead of talking to a stock broker, they’re buying stocks in an app.
- Instead of dealing with a car salesman, they buying and selling cars in an app.
So, why are they still talking to a loan officer to get a mortgage?
Having a new mobile mortgage experience for these consumers who have already adopted mobile in every other part of their lives will be disruptive.
And the question won’t be will that company become a unicorn. The question is how many times over.