Hey Cortex Fam, super exciting news to share today with only 3 days left in the campaign on Wefunder.

L'Oréal, the world leader in beauty: makeup, cosmetics, and haircare, has expanded their relationship with Cortex throughout 2021 and signed several more annual recurring license subscriptions!

The Content Center of Excellence team at the HQ of L'Oreal USA has increased their commitment to Cortex to deliver on their commitment to make the most effective content in their super competitive space. Serving their entire portfolio of brands, the creative leaders on the Content Center of Excellence team have increased their commitment to using AI to more efficiently deploy their capital and more effectively support their brands. 

The Cortex Team loves working with such a creative team at such a dominant company. The opportunity here to completely change the way content is made in cosmetics and beauty is massive. For Cortex, our opportunity to support such a large, dominant company, with so many brands, represents a chance to accelerate the growth of our company beyond our expectations. This relationship is really exciting for both parties.


About L'Oreal USA: L’Oréal USA is the largest subsidiary of the L’Oréal Group, the world’s leading beauty company. Through its management of over 35 iconic beauty brands, L’Oréal USA has generated more than $7 billion in sales annually. Products are available across all distribution channels including hair salons, department stores, mass market, pharmacies, medi-spas, e-commerce and more. L’Oréal USA’s commitment to growth is generated through sustainable innovation and driven by the company’s L’Oréal for the Future ambition which demonstrates sustainable development across the Group’s value chain. The company is headquartered in New York City, employs more than 11,000 people, and operates administrative, research, manufacturing and distribution facilities across 16 states.