To expand on their success with Cortex in the Salon Division, KAO Group, one of the global leaders in high-value-added skincare, haircare, and health products, has added new Cortex licenses in new regions.

By expanding to entirely new business units in KAO, including the headquarters and Asia regions, Cortex is becoming even more critical to the marketing and advertising of KAO globally. Cortex anticipates more than doubling the user base within KAO while simultaneously adding over a dozen new country teams who have already begun to use the software.

With this expanded commitment, they will further cement their lead in content efficiency. This move is well timed in the market, as Facebook’s advertising is taking a large hit in effectiveness due to Apple’s recent privacy-changes. Big brands' advertising efficiency, often relying heavily on Facebook, are being crippled. KAO’s commitment to creating the right content for each global audience, sidesteps many issues plaguing their competitors.

The Cortex team is thrilled to rapidly expand the partnership with the forward-thinking KAO team.  And with so many powerful stakeholders internally, like Tanja who shared a video in an earlier update, the team anticipates further expansion soon.


About KAO: Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about $15 billion in annual sales. Kao employs about 33,000 people worldwide and has 130 years of history in innovation.