"Nelson and O’Brien started the company with a peer-to-peer, or crowdfunding, loan, and this fall they launched their second-ever crowdfunding initiative. “We just had so much luck with the previous model — which was, trust us, we’ll pay you back — we thought, let’s do it again,” Nelson explains.

Florida Cane is now well on their way to raising their goal of $320,000. Because the minimum investment is only $250, it opens up the possibility of investing to a wide range of people that the distillery can then build a relationship with, Nelson says. “If everything goes right, they’re going to be owners of the distillery. It’s a different kind of visit when someone comes in and they know they’re part of the story.”

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