Another Wefunder Raise!
We are so excited for this second round!
With the first Wefunder round, we were of able to bring five new products to market! We released Hunniwater Kindness, sparkling honey water, in four delicious flavors- Bee Kind: Lemon-Honeydew, PurpleKind: Blackberry-Grape, RedKind: Cherry-Watermelon and GreenKind Green Apple-Lime. We also launched FitKind : Blue Honey Punch, an energizing version featuring natural caffeine and Blue tea. Each product received rave reviews and we are really excited for their potential!
As we began launching our new products beyond food service and local retailers - the pandemic abruptly put several projects on a hard pause. As a result, growth was challenged in 2020-especially with the pause on new grocery item activations and distributor set-ups.
The good news is that things are now resuming with new item launches scheduled for February and March of 2021! We also pivoted quickly during the past year to create e-commerce and direct home delivery programs. Increased direct deliveries and online ordering have broadened our outreach and customer base. We hope to strengthen these program while increasing sales to distributors and retail chains regionally as we grow.
The second round of Wefunder financing will go toward inventory and marketing as previous sales projects resume and we get back on track. Additionally, we will continue to gain momentum as we reach new customers through e-commerce and direct delivery programs. It’s an exciting time for Hunniwater and the perfect time for Kindness!