Holy crap. Launch is growing like a wildfire.
Looking back a year ago at our modest concert production business with our previous entity, I never could have imagined the insane growth and process we would see in this rollercoaster of a year.
At the end of the day, we are a product of the things we did, and we are not the things we didn’t.
My point is - Every single action we take as humans or as companies is one small part of what actually defines us as a person or organization. And in this day and age, we’re pummeled with endless digital blasts to our attention, our privacy is nonexistent, and our data-driven lives keep our abiding zombified stares at glowing screens ever-rotating within our high-strung minds. This means that strategic actions and inactions are more important than ever to navigate this unrestrained, unconsolidated business space and craft a safe, supportive future.
I could not be more proud of the things we’ve done, or more grateful for the support we’ve gotten from friends, family, followers, investors, and complete strangers.
We officially launched our pay-gated, consumer-facing livestreaming music and event venue, LaunchTV, on October 1st, and in the ensuing week, we reached our first 30 paid members … that’s two customers per day. And we expect this to scale rapidly as we’re onboarding more valuable partnerships and shows than ever before.
We are a team of music lovers that believes that in a ‘future shock’ age of unrestrained greed, our only choice is to return to an enlightened sense of communal good and sharing of resources to guide us into the future.
We've booked and produced over 200 professional livestream music events and counting because that is what we did.
We've built a team with a combined 100+ years of experience in music, broadcasting, production, and business because we did.
Beginning on November 1st, we will start officially paying our contributors and honoring our promise to devote half of our entire revenue as a company to the artists and content creators in our programming pipeline, because that is who we are.
The work we've done has not been easy, and it has only been possible through our prodigious team. Back when we started this campaign in April, we truthfully had no idea of the opportunity and value that our vision created.
Doing this WeFunder campaign allowed us to truly unfold the opportunity before us and, given our recent progress, our amazing partners at WeFunder kindly allowed us to extend our fundraising campaign to November 15th.
This means we have 30 days to raise a little over $33,000 - that's a little over $1,000 per day. And we need your help.
We have built a dream team, a beautiful platform, great relationships with artists, venues, and labels, and generated our first customers, and that's more than I ever could have hoped we would do. We did those things, and now we're moving powerfully into our next phase of rapid scaling. Will you help us accelerate our progressive vision and allow us to support and celebrate more artists and fans than ever before?
Speaking of scaling …
The massive UK-based EDM group LZ7 is on a quest to perpetuate music that bypasses the intellect and speaks straight to the soul. With their infectious melodies, huge drops, and back to back anthems, LZ7 knows how to rock a crowd and send the EDM and pop world wild.
Their Illuminate Tour has seen the group visiting schools, arenas, and even youth detention centers to spread awareness around social and humanitarian issues, encourage rehabilitation, promote mental health and wellness resources, raise money for charity, and party with hundreds of thousands of adoring fans. And their first-ever virtual Illuminate Tour is on LaunchTV, next Friday.
This is the first of many huge artist partnerships we are actively generating, and the sky is the limit for us. Now that we have paying customers, a complete team, and a functional process, we will take the strategic actions required to scale and truly craft the future of music.
Regardless of the state of the world, or the state of the industry, we will always be a consistent home for musicians and fans to share their love for live music in an interactive online community, and we will always allocate half of our entire revenue to our artists, with our bold new model for the future of music.
Could you kindly send us an investment of a few hundred dollars, or a few thousand, if you can spare it, and if you'd like to help us accelerate our strategic vision?
Or if you can't, why don't you become our 31st Launch member?
Or, how about BOTH! :D
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