Smart Tire Recycling

A Rabbi, a Pastor, and a Muslim Iraqi scientist walk into a garage... and change the world.

founder @ Smart Tire Recycling

Published on Oct 5, 2020


By KAYLA STEINBERG

From left: Jeremiah Miesel, Dr. Abdulhaq Alkhalidi, Smart Tire Recycling COO Carlos Cabral, CTO Dr. Lacramioara Schulte and CEO and Co-Founder Mendel Bassman in 2017. Photo by Roy Bradbury.

From left: Jeremiah Miesel, Dr. Abdulhaq Alkhalidi, Smart Tire Recycling COO Carlos Cabral, CTO Dr. Lacramioara Schulte and CEO and Co-Founder Mendel Bassman in 2017. Photo by Roy Bradbury.

It was an unlikely pairing: Betzalel Menachem Mendel Bassman, an Orthodox Jewish rabbi and scholar from Chicago who worked in his father’s scrapyard, and Dr. Abdulhaq Alkhalidi, a Muslim Iraqi scientist with Parkinson’s disease who developed innovations in the oil recycling business and was a contractor for the U.S. military.

And yet when the two met for coffee in Pittsburgh, they hit it off.

Bassman, 35, was looking for a new venture within the environmental sector after moving to Pittsburgh and found Alkhalidi while researching cooking oil recycling. A friend suggested Bassman consider tire recycling, and he pitched the idea to Alkhalidi. A week later, Alkhalidi was on board.

Mendel Bassman. Photo by Chaya Bassman.

Alkhalidi brought scientific expertise, Bassman had business savvy, and together, they founded Smart Tire Recycling in 2014.

At first, they tinkered in Alkhalidi’s garage five to 10 hours a week. “We were kind of walking up walls for about two to three years until we got some serious traction,” said Bassman.

That traction came after moving into a larger garage in 2018, hiring part-time engineers, raising funds through angel investments, and filing for a patent.

Smart Tire Recycling has about a dozen competitors in the U.S., Bassman approximates, but he believes his company stands out with its practical and marketable solution.

Here’s the gist: A 20-pound scrapped passenger tire contains about two pounds of steel, one gallon of oil, and five pounds of carbon black. While today’s tire recycling facilities repurpose some of the materials — like using rubber for playgrounds — they don’t recover the original materials. So fresh carbon black, oil and steel are needed for each new tire.

That’s where Smart Tire Recycling comes in. It works to “unbake” tires into reusable components that could eventually make new tires. It’s like if you went to a bakery, Bassman said, and the baker said he’d turn the ciabatta back into water, oil, yeast, and flour, and use them for a new loaf.

If successful, Smart Tire Recycling could offset the global need for carbon black by 40%, Bassman hypothesized, potentially reducing the environmental impact of tire production.

This spring, Bassman, and Alkhalidi edged closer to success. Smart Tire Recycling’s machine started functioning consistently, and the company hired its first full-time engineer.

But in early June, Bassman stopped hearing from Alkhalidi.

“He was a little bit of a mad professor, so I was very used to him not answering the phone,” said Bassman. After a few days of silence, Bassman learned that Alkhalidi had died. He was 69.

His vision left an indelible mark on the company, according to Bassman.

“In his laboratory, when I first went there, there was a big sign that said, ‘Still dreaming,’” recalled Bassman. “He was always dreaming. In a good way. And he was always pushing the envelope, and the engineers were always trying to take his ideas and make them a reality. [He was] a genius in terms of seeing things way ahead of their times.”

Dr. Alkhalidi with lab technician John Salter in September 2016. Photo by Mendel Bassman.

“It’s hard for me to understand what he’s doing, really,” Alkhalidi’s brother Laigh told the Chronicle, speaking by phone from Iraq. The two kept in touch when Alkhalidi moved to the U.S., and Laigh supported his brother’s partnership.

“I like to see the relationship between a Jewish and Muslim to be good,” he said. “Muslim and Jewish, they are cousins.”

Bassman is proud of the message inherent in his partnership with Alkhalidi.

“I always told people that Al and I, when we’re done solving the problem of tire recycling in the world, we’re going to sell peace in the Middle East,” he said. “One of our engineers is also a part-time pastor, so we have a rabbi, a pastor, and an Iraqi scientist working together.”

Faith was key for them. “To do a start-up, especially a start-up in hardware, you’re literally walking in the dark. We almost closed down like five times in the six years,” said Bassman. “Faith got us through many, many very dark days.”

But things are brighter now because of Alkhalidi’s efforts. Smart Tire Recycling is scaling up to a pilot plant, perfecting its technology and raising funds through crowdfunding.

“I would not rule out the idea that he’s praying for us up there,” said Bassman. PJC

Kayla Steinberg can be reached at [email protected].