A recent survey conducted by an industry leading data and insights provider indicated yes! And not just for the environment in general, but for food waste specifically.

• 67% indicated that the environment is more important to them today than it was in 2019
• 36% are paying more attention to food waste compared to typical 2019 grocery shopping

The report also flagged creative solutions for upcycling ingredients and reducing waste as a macro-trend. Perhaps most exciting of all, ReGrained's Puffs were used as the example trendsetter! 

New Hope Network is a content, events, data, research and insights leader within the natural products industry. They are probably best known for the Natural Products Expo. 

Sources:

https://www.newhope.com/market-data-and-analysis/monitor-consumers-find-trust-and-guidance-natural-p...

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