Subscriptions, label partnerships, team infrastructure, brand book, oh my!
It’s a Friday afternoon, it’s almost the weekend, and I’d normally be at a concert. Since it’s been about 200 days since the last official real-life concert, I wasn't really sure what the end of summer 2020 would look and feel like.
Like the entire world, I was looking for the best way to keep music alive and keep artists and other industry professionals working during these times when concerts can’t happen, and we’re not sure when they’re coming back.
I could not be more proud of my team at Launch, or what we've created: the solution for the entire live music industry to thrive during these times and beyond.
Launch is a livestream subscription service, producing online concerts and music programming featuring emergent artists and veteran music talent from around the world, with the likes of Stro Elliot and James Poyser of The Roots, Jennifer Hartswick of Trey Anastasio Band, Angelo Moore of Fishbone, Ashish Vyas of Thievery Corporation, Claude Coleman Jr. of Ween, Christian Scott aTunde Adjuah, Melanie Iglesias, Kendra Black, Mars Motel, New Myths, and hundreds more, all performing on our walled-garden virtual concert and event theatre, LaunchGlobal.TV, affectionately known as LaunchTV.
Through our sales campaign launching next week, we'll be giving our subscribers unlimited access to thousands of livestreaming shows, on the most exciting and interactive live music streaming subscription service in the world.
The virtual concert space is new, and lacks a true leading aggregator or central funnel – we are that point of consolidation, and we’re connecting artists and fans like never before.
At Launch, artists just show up and play, and we handle the rest – Our powerful broadcast elements like clickable lower thirds, polls, custom chat, trivia, and e-commerce and social integrations allow unprecedented fan interactivity with very few digital touchpoints, all in a self contained interface, for something that feels much more like going to a concert than scrolling on social media, and it’s all produced in-house by our team of music industry and livestreaming veterans.
Our subscribers just show up, and get immersed in a world of great music, all day every day, connecting with the power of the live music experience, even when we can’t all be in the same room.
Launch brings the absolute best live music to your desktop and mobile devices.
We aim to be leading live music subscription service, the leading marketplace for brands to connect with music fans, and the leading walled garden producer for all things virtual concert by 2023 and we’d love to have you join us.
Check out everything we're up to!
Launch is all music all the time, and we’re transforming the way the music industry so fans and artists can thrive in times of social distancing and beyond.
Thank you,
Brian Stollery
Founder and CEO, Launch Inc