Quick weekly updates on TaskCause. Here’s what we’re currently doing and what’s happening:
1. We’re doing a lot of things poorly instead of a few things well. We’re consolidating efforts to focus on doing a few things well.
2. We’ve had some unexpected delays in creating blog contents but our writer is back and we’re good to go again. Soon, this effort will be completely outsourced to a marketing expert one way or another that we’ll compensate via equity.
3. We’ve faced some delays in development. We’re optimizing as much as possible this week and halting development for a few weeks to interact with customers and get user feedback.
4. We’ve started providing laundry services to raise money for the pilot programs. We’re currently in the process of completing 2 orders now. We’re going to work to get 1-2 more this week. Our goal is to reach 1 order per day next week and double each week to complete the pilot programs.
5. We’re getting ready to start paid marketing. After our pilot programs, we’ll be charging $1/member fixed fee + $10-100/mo listing subscription fee for nonprofits. In a 2017 survey, 84% of Millennials gave to charity, donating an annual average of $481 across 3.3 organizations. In 2019, the average user acquisition costs worldwide averaged $3.52 to install the app and register. Therefore, if we can reach the industry benchmark in the average cost to acquire a mobile user and have them join on average 3.3 organizations on TaskCause, we can break even on customer acquisition to build an expansive network.
6. We’re in discussion with marketing firms to exchange equity and align incentives in becoming formidable partners in scaling out the app. We’re ironing out the agreement. If we fail here, we will hire a co-founder for leading the marketing efforts.
7. Fundraising efforts haven’t been going as well as we hoped. We’re going to try to close the gap. However, at this rate, we may not meet the minimum fundraising goal for our campaign. We’re still thankful for your support and will continue to update weekly until the end.
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