I graduated in 2018 with a degree in Finance & Real Estate. It’s funny because I started off as a marketing major, but because I felt that the marketing classes weren’t challenging enough, I switched over to Finance. Now being at RAD, let me tell you.. Marketing is definitely challenging!
After college, I got my Real Estate license & focused on that for about a year. Then, I started applying to jobs online like a madwoman. Knowing that my heart was still in Marketing, I kept my focus on that and eventually found RAD. From the company website & the small amount of team Instagram photos I could find online, I somehow knew right away that they were my type of people & my type of work environment. I still remember the day I stumbled upon RAD & showed my roommates how cool the company was & how badly I wanted to be a part of the team. And here we are!
RAD is completely different from any other place I’ve worked because I’ve never been a part of such a transparent work environment before. I bring this up because I remember the first day I started, Jeremy & George were casually discussing how much the company was worth in our tiny little office. I would think that information would be deemed ‘confidential’, at least in front of a new hire, but I quickly learned that nothing is off limits at RAD. Made a mistake? Have bad news to share? Need to have a tough conversation? Nothing is too scary to discuss -- all we care about is banding together to come up with a solution & keep moving. Coming out of college, one thing I 100% wanted to avoid was fake office politics, and I did just that.
I’ve never been in a group of such motivated, strong-minded people who band together to achieve goals, through all of the highs & lows, while also cracking jokes along the way. We’re problem solvers no matter what, while also being a strong support system for each other. Everyone’s ideas are heard, there’s no such thing as a stupid question, and improving each other is just as important as improving the company.
Also, compared to other companies, RAD is in such an early phase, which lends to not only the team members having endless potential, but also in the products we create. Being a young women fresh out of college, there was no better place for me to learn, absorb, and apply knowledge. Because we’re creating something new in the industry, and each of us are highly motivated to do whatever it takes to be a part of that journey, everyday is a learning experience for a RAD team member, and I love that. Then, being a marketing fanatic, I’d never seen anything like RAD’s products. People always think that marketing is just abstract & artsy, and only has to do with colors, fonts, and aesthetic ads, but RAD’s adding a whole new layer to that by focusing on driving actual results through influencers & performance driven marketing. Spending millions of dollars on top-tier influencers, then crossing your fingers that it works is not the only method for business marketing anymore… we promise! Going against the curve, educating our clients on how to actually judge if a marketing campaign is working or not, then delivering strong results is a highly rewarding process.
I would say my job at RAD is hard & exciting because everyday is a new challenge & experience. Being in a startup, there isn’t one person assigned to every single little job. We have a small team, and each person takes on the tasks that are closest to them, whether or not it’s a part of their job description. In other words, everyone is willing to do whatever it takes to move the needle, even if it’s a brand new process that takes some time to learn & apply. No one is stingy with their time, efforts, or input, which is rare in the professional world, and it definitely pushes all of us to challenge ourselves everyday.
Also, being a part of a startup means you’re surrounded by smart people. And when I say smart, I mean SMART. In a startup, you can only afford to hire a few select people that can really move the needle for the company. Having just started my career a year prior to joining RAD, I had a LOT of learning to do in a short amount of time. I’d be lying if I said the first few months weren’t overwhelming (and still is), but I think of it as a marine boot camp for your brain… move fast, learn fast, act fast!!! Then at the end of the day, you look back and think, “Woah, we really did that.” The progress we’ve made just in the year that I’ve been here alone is absolutely crazy to think about.
Being at RAD has allowed me to learn so much already, but to be honest, my goal is to just keep that going -- I want to learn as much as possible from all of my teammates, to sharpen my existing skills & learn new ones. With more experience, I’ll be a better Accounts Manager to our clients, a better leader, and a better campaign strategorizor.
I’m also looking forward to turning our RAD Influencer product into a self-serving platform, which is the ideal end goal. I imagine RAD to be the next Facebook for influencer marketing where marketers can log in, create their own influencer campaigns, and are able to drive meaningful results. We’re on a mission to remove the fuss & guessing games out of influencer marketing, and I believe a self-serving platform is the next step in achieving that.
Looking even further down the line, I’m excited to figure out what other types of products we can create that will really support our customers, both big and small, to gain even more market share. Through perfecting our current influencer product, I have no doubt that we’ll see another hole in the market that needs to be filled, and eventually create an end-to-end influencer solution for businesses.
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