Drifter Spirits
Acquisition of Aviation Gin for $631mm
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Published on Aug 19, 2020
Big news in the spirits world this week with a massive acquisition by Diageo of Davos Brands, including specifically their brand Aviation Gin, a partnership with the actor Ryan Reynolds
The ultimate sale price was 631mm USD and was weighted towards the Aviation Gin role. As Mark Brown, the CEO of Sazerac stated in his regular newsletter, "Diageo's acquisition of Aviation Gin - a sign that M&A activity within the drinks industry is back on track?".