As part of the shift towards direct to consumer, Drifter is working with the Tiki by the Sea franchise to pivot this classically offline event for bartenders around the U.S. and Europe to an online version called Tiki Tuesday Talks featuring a number of well known spirits personalities.

To date, there have been six Tiki Tuesday talks with approximately 500 viewers per session.  Viewers are encouraged to purchase online and this has proven to be a way of keeping strong brand engagement with key bartenders and Tiki enthusiasts.