As a Silicon Valley-based startup, Legion M is always looking for new ways to innovate. Over the past four years, we’ve raised over $10,000,000 from more than 25,000 investors on our way to becoming one of the most successful JOBS Act companies in history. With Round 7, we’re testing a new marketing strategy that we think could change the game:

For the next few weeks, Legion M is re-allocating money we’d usually spend with tech companies on digital ads, and instead spending it with businesses we love on REWARDS FOR INVESTORS!

This means that everyone who invests in Round 7 gets a reward along with their investment. It might be tickets to Alamo Drafthouse Cinemas, merch credits with Entertainment Earth, membership with the International Screenwriter’s Association, bonus shares of Legion M stock — or even tickets to a red carpet Hollywood premiere! These perks are being purchased from our marketing budget using money we’d otherwise spend on ads.

Why are we doing this? Three reasons:

1. IT’S SMART. We’re betting that by investing in our community, the community will respond and help spread the word. In fact, if our models are correct, this approach may reduce our overall marketing spend.

2. IT’S GOOD. By shifting money away from ads and into our community, we’re directly supporting the people and companies we love during a time when many are struggling.

3. IT’S FUN. Would you rather be served ads or rewards? Duh! At Legion M, we LOVE finding ways to flip the model — especially when it benefits FANS.

Will the strategy work? Time will tell. Like most things Legion M does, we’re starting with a trial. If it works, we’d love nothing more than to make it permanent. If not, we’ll learn and move on to the next great experiment!

Either way, if you like the idea of investing in community instead of advertising, please help us out by spreading the word to anyone you think might be interested! Even if they don’t want to invest, they can always JOIN FOR FREE to be a part of the fan-owned revolution.

Onward and upward!

Paul Scanlan and Jeff Annison
Cofounders, Legion MPS: Got questions? Join us for an AMA in the Facebook Group this Saturday at 1pm PT / 4pm ET!