In this conversation, we discuss David Sloane's journey to joining GroGuru and his work in the field and with software definition that has served as a catalyst for customer adoption of the GroGuru Wireless Underground System (WUGS) Solution for permanent installation of soil sensors. We discuss the importance of machine learning and the farmer friendly user interface of the GroGuru software solution, and how this benefits our farmer customers. Finally, we talk about the scalability of the solution and how it is a win/win/win for GroGuru, our dealer network and our farmer customers.