Head of Mammalz Data Science, Stephen Cobb, discusses the progress Mammalz has made in our data science department since February and summarizes our next steps.

🔑Key Points:

- Improvements through our partnership with AWS led to a 4X upgrade for all of our systems and databases, resulting in a faster and more reliable user experience.

- New integrations at no cost to Mammalz have unveiled more informative user behavior analytics both on and off the Mammalz platform.

- New tools for gathering attribution data have guided our marketing strategies toward more efficient and effective strategies.

- Our analysis of behavioral and systems data revealed that active users on Mammalz spend over 1 hour per day on the apps, over 20% of our monthly active users are active daily, and our average post engagement rate is 37% (9X higher than our competitors).

- Our next steps will be to polish our internal analytics platform, more accurately label incoming data, and provide more user data management tools to our community.