Progress Report: Marketing/PR - Mammalz Plan for Scaling and Earned Media Activity (Click here for details and key points)
In the second of our Mammalz “Progress Report” series of updates, Head of Marketing, Pam Voth reviews the company's marketing efforts since the beginning of our Wefunder campaign and what lies ahead in our efforts to scale the Mammalz platform.
- Initial community growth consisted of the founding team's personal and professional network within the nature media industry. This was paired with direct and indirect organic marketing towards niche creators on other existing platforms.
- With the first investments earned from Wefunder, Mammalz further accelerated its growth through paid ads while experimenting with which type of advertising worked most effectively.
-Mammalz earned media activity was achieved through strategic press release messaging and targeting with a subscription to a database of journalists. Two significant media coverages that drove our community's growth were from Eyes on Conservation Podcast, and Ageist Magazine.
- Mammalz has the advantage of having professional graphic design and video editing in-house, allowing us to produce exceptional ad content without having to pay outside vendors for essential branding elements.
-Influencer marketing proved to be more effective than our other marketing efforts combined.
-With confidence, we are ready to scale with these developed marketing strategies once Mammalz has sufficient funds.