“Some trends are just bigger than others. Personalization is one of those. As the balance of power between consumer and corporate interests realigns itself in the new world order, products will have to meet consumers closer to where they live to resonate in the years to come.”

That statement was made by Marc Brush at New Hope Network in 2013. Fast forward more than 7 years and through a combination of evolving consumer behaviors & demographics and advancing technology that prediction was as good as it gets for accuracy. According to a study of 3000 consumers in the U.S., France and China (Dassault Systèmes, January 2020), “83% of consumers expect products to be personalized within moments or hours.”. 

This article from Forbes is a great read about a company leading this personalization trend in the hair care market. There is no doubt that personalization is the natural progression in the consumer goods space and there is nothing more individually unique than what we need to be putting into our bodies. Like Prose, Takezo recognizes the power that technology brings to the equation, In the case of supplementation, that equation adds up to $68 billion in commerce.