Happy Independence Day! It looks like the warm weather is finally here to stay; this is Tribe Pilot’s season to thrive! In this update, I‘ll speak to business performance, and I’ll dig into our core metrics to explain why we’re excited about what we are witnessing in real time as the nation flocks to the outdoors.
Our development team continues to crank out upgrades, enhancements and additions to our outdoor planning app. A little background: We launched the app a little over a year ago, and at this time last year we still had a lot of tuning to do. Our internal drive has been and will always be to create direct value to our users and customers. We measure value by the percent of our users that choose to upgrade to our pro membership, a.k.a. the “conversion rate.” Last year, we were still adding value and looking for our first upgrades to start trickling in. But we wouldn’t see the first upgrade for another 45 days. Over the last 12 months, Tribe Pilot has released 22 updates through the app store (~1 every 2 weeks). With each new release we see our conversion rates increase.
Over the month of June, Americans continued charging outdoors in response to the COVID-19 pandemic. This is evidenced by our internal metrics: customer acquisition costs reduced by 20 percent, and our paid conversion rate held steady. We increased our active subscription base by 43 percent month over month, and with school now officially out we expect similar growth rates across July and August.
Throughout July, you will see an significant uptick in the amount of content published on our blog and across our other channels as we systematize and enhance our marketing cadence. The goal is to continue building assets that capture users on the web and drive them into our app for eventual upgrades. A few campaigns are spinning up right now, including this partnership with indiegetup https://indiegetup.com/giveaways/ultimate-camping-giveaway-2020/ , which increased our social media following by 25 percent in the first 12 hours. There is a lot to this effort, and you’re watching it unfold in real time.
There isn’t a lot of magic in what we do; It’s simply a commitment to solving the pain that our users feel when planning outdoor adventures l. Through research, interviews and tight communication loops, we systematically learn and address problems one at a time, add value and increase our adoption rate. Truth be told, we’re only getting started, and we expect to crank up our conversion rates as we work our way through an audience of 45 million Americans that are the future lovers and customers of Tribe Pilot.
Lastly, we have a great path ahead of us and gaining momentum quickly. We are, however, operating at minimum capacity as a very small dedicated team. We’re seeking investors that are willing to back us in our growth as a Benefit Corporation, from where we are today to a major digital player in the outdoor industry. We have an open crowdfunding campaign live right now https://wefunder.com/tribe.pilot/join ,and we would love your support. If you’re looking for a more traditional investment opportunity, please reach out directly.