Today was an exciting day for us at AmmoSquared... it was our official public launch AND at the same time we crossed over 100 investors!
For the past 2 weeks we've been in what could be called a "Soft Launch" mode and were telling family, friends and customers about our crowdfund campaign.
Today our campaign is officially open to the public! At this point anyone can jump in and invest in AmmoSquared. (In reality anyone could have joined the soft launch and didn't need to be an "insider" - but at least now it is official.)
100 investors is a fantastic milestone for us on the day we launch to the public! We are continuously amazed and grateful for the support and trust our investors have given us. It will be exciting to grow a company with such a large group of followers and financial stakeholders.
One thing I think I'll start doing as we pass major milestones is reiterate our company vision. (I'll likely do this in future investor meetings just so everyone is on the same page and is reminded our end goal is...) As Stephen Covey says, "Begin with the end in mind.":
Our Vision: Every gun owner in America should have two forms of ammunition: physical that they store in their house and take to the range, and digital which is accumulating in the background, easily exchangeable, and deliverable on demand.
Achieving this vision is no easy task. There is a lot of inertia to change how people think. Plus creating an entirely new category is tough work (but very rewarding).
When we have 94m gun owners in America that see ammunition as we do: as something that can be managed digitally, we will have, in effect, achieved this vision.
Of course this will be a long journey. I'll keep the sports metaphors rolling from my last update: it will be a marathon and not a sprint. Hopefully everyone is in it for the long haul because I certainly am. Our patience will be rewarded though: not only will AmmoSquared have created an entirely new market that didn't exist before, but all of the trust and resources put into this small company with a grand vision will bear fruit.
Finally, and most important of all, we will change the industry for the better and make ammunition ownership more convenient and readily available for the nearly one hundred million of gun owners out there today and in the future.
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