Businesstrends dictate lifestyles. People differently buy, people differentlysell. Families change bringing new buying habits, such as womanism(more power to woman choice), singletism (more popular singleparents),selfitims (people start more caring about themselves) andearly adultism (young children faster growing mentally). It is allaffecting the business, same as the latest job professions. Peoplemore educated on the job compared to past. The company teach them tomake the choices. I wouldn't say that it is personal choices, but itis still affect the businesses the way people buy the product. Thenext thing to note, it is culture of doing things. Some people haveparticular requirements before they visit your business, for examplereligious believes, cultural believes and personal preferences. Withlatest cultural change difficult no identify which group of peoplelike your product and which one is not. Usually businesses try totrade with everybody, therefore people in business accept all formsof cultural shift and for acceptance, need education for businessesand business owners. Another interesting point to note, that somecultures have social classes and level of customers. If you know forwho you sell, then you can assume your profit. More higher sociallevel people would require more higher service. It is good idea tobuild on top of existing business performance another layer toachieve it. As higher you achieve performance, as higher you cancharge prices for the same type of the product, because high levelcustomers agree to pay for the service. That how business lifestylesdifferentiate each other. As more you learn, as higher you see.