Hi all, 

We have some exciting news to share!

Our crowdfunding campaign has been extended to October 25th, so you still have a chance to invest in our company. We hit our minimum goal of $75,000 and are now driving towards our next goal of $100,000. This investment is a revenue share loan where for each dollar invested, we are offering a 1.5x return.

See our crowdfunding page for details about this opportunity.

A few recent milestones:

• Now have over 725 customer reviews (avg. 4.7 out of 5).
• New Subscription Management System powered by industry leader Recharge. Far more intuitive with increased flexibility enabling customers to manage their subscriptions.
• Launched our Infused Black Floss (and getting rave reviews).
• New items moving into production including our Bamboo "Bass Style" Toothbrush, Mineral Toothpaste improvements, & Mineral Toothpowder.

Funds will be used to drive revenue, increase average order value, acquire new customers (while reducing churn) & further build our radical “outsider” brand.

A few specific use of proceeds:

• ​​Hire two team members: Sales/Marketing Assistant & Store Manager. These roles will focus on executing Growth Hacking initiatives (including things like a customer referral program, wholesale to dentists, targeted media outreach, etc), delivering outstanding service to all of our customers & managing day to day operations.
• Inventory for new & existing products: buying at higher volumes drives down our costs down while supporting sales growth.​
• Continue moving forward on new essential daily products: like everything we offer, these are pure, clean, concentrated, reasonably priced and backed by science + rational thinking (new products create a “critical mass” leading to more subscribers and increased ave order value).
• Website content & improvements: including thought leadership & education, improving site visitor conversions and SEO (search engine optimization).
• Affiliate program: partnering with closely aligned affinity groups and tapping into their large audiences. We pay on PPA (pay per acquisition) model E.g. $7-$10 per customer delivered.

Questions? Email us.

Remember, this is an investment, not a donation. As we do well, so do you! See our crowdfunding page to learn more.

[NOTE: In addition to our crowdfund raise, we are raising $650k in equity. While there is still room to participate in this round, we plan to close it by Dec 1. Minimum investment $25k. Email us to learn more.]

Thanks for considering & spreading the word by sharing this opportunity with others.

In wellness,

Vince Cobb

Co-Founder, Akamai Basics

About Akamai

We help people break free from the mainstream personal care paradigm that promotes too many products, chemicals, and complexity – at a high cost to our health, environment, and wallets. We believe less is more.

We are both a Certified B Corporation and 1% for the Planet member. As part of our belief of using business as a force for good, we contribute at least 1% of sales to high impact, environmental and social justice causes. Learn more.