CEO & Chairman of the Board @ Curtiss Motorcycles
The Curtiss business plan optimizes ROI. This means we guerilla attack, i.e., we ride piggyback (pun intended) on the Harley “catalyst”. Their inertia is deployed against them, judo style. They convince a huge audience that electric is the future. Then, we assume the narrative of their antagonist with more depth, more sincerity, a real innovation brand, better planning, professional design and a superior ride.
Their Matt, Harley’s CEO, declared that his new electric motorcycle, scarily branded LiveWire, (remember the similarly ill-branded and failed Chrysler Crossfire) is a CATALYST for his gasser business. This explains the seven year old technology and design. Consider the weight and scale of their old-timey electric motor and their battery which is a solution created for other applications that is awkwardly adopted to the motorcycle. Consider their swingarm pivot. It is a complex road-going disaster. Consider that they have but one model.
Curtiss has designed and is creating the ultimate American road burner portfolio of motorcycles for the future. Beautiful golden-age proportion designed with highest-level proprietary motorcycle battery technology is being readied in our four distinct sub-brands and architectures sure to appeal to the “electric motorcyclist” in all of us. Study our controller and our motor. Study the axis of Curtiss power (our swingarm pivot). This represents our commitment to make only the best and finest. Remember we already made over 1,000 American road bikes any of which will outrun, outgun and outride anything Harley has ever built for the street.
Curtiss is “Rocky II”! We got a shot at the title. We got pummeled but we never went down and out. Now we are back. More confident than ever. Totally prepared. We will win.
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