CEO & Chairman of the Board @ Curtiss Motorcycles
A Word from Curtiss CFO, Jay Etheridge
Curtiss has always practiced lean and transparent operations. We insist on being good stewards of our funds, but I knew we could improve and we have. The following are steps we have taken to achieve lean, optimal operations:
Halting all raises, beginning 5 years ago, incentivizing employees with shares.
Moving operations to a smaller city with lower rent, taxes and etc, reducing costs by 65%.
Negotiating unit cost for prototypes at 100 unit pricing reducing costs by 60%.
Zeroing out expense accounts with the exception of San Francisco Bay pre selling activities.
Negotiating shares as all or some of marketing fees.
Negotiating shares as all or some of Legal and Professional services.
Increasing cash flow by raising the reservation prepayment amount.
Reducing monthly operational costs to $80,000 or less.
Achieving a 30 motorcycle per year breakeven point.
We will continue to aggressively look for other cost cutting measures as we move forward.
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