Pre-sales online at fair gross margin is how we measure success.
We have more experience at this than anyone, having initiated this strategy in 2001.
Elon is the king at executing against this strategy. 17% of new car registrations in the San Francisco Bay area were Teslas last year. Our pre-selling focus from our Quail Motorsports Gathering launch on August 16, 2019 through initial production February 20, 2020 will be on selling this Tesla audience in the Bay area. We are going to validate, service and sell from a planned small town of Sand City Curtiss Cycleworks garage opening later this year between Carmel and Monterrey. We will be present at the local riding and car events in the area. We will schedule personal experiences with Zeus for interested parties in a manner most convenient for them. We will initiate an aggressive social media awareness campaign created to educate our customers about the first 100 Curtiss V8 Zeus "Original Hellriders" and their significance to the future of emotional riding.
We also have a captive deck of business who we believe may have interest in Zeus.
Some of these customers are hardened ICE advocates which we greatly respect, however, the change to “electric motorcyclist” true believer is just one Zeus ride away.
We also have many expressions of interest and many more coming in daily.
Our initial 200 "Original Hellriders" are right for our legacy Curtiss market re-entry and on their heels will be offerings that are relevantly priced better-in-every-way alternatives to the Harley Livewire.
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