https://www.bizjournals.com/southflorida/news/2019/06/19/caribu-launches-wefunder.html

"Equity crowdfunding allows people who have been cheering you on to be part of your upside," Tuchman said. That includes Florida native Ricardo Allen, who is away from his children during football season, and uses Caribu to "grow with them on a personal level as much as possible," he wrote on Wefunder.