Hello, investor community. We did it! I mean you did it. We surpassed our goal but we have no intention of stopping so continue to share with friends and investors.
This update was delayed as we have been swamped with follow up from the National Restaurant Show and International Deli Dairy and Bakery show and Summer Fancy Food Show. We just put a lot in the funnel and it needs to get sorted. We are already seeing results from the shows with sales coming in from new and existing customers alike.
In addition to the rip-roaring show schedule, I have been traveling with the manufacturing team to cut-ins with large chains both domestically and up in the North. The Canadian CPG market is only 10% that of the US but it is controlled by a smaller number of players proportionately so there is a high bang for the buck so to speak. Q4 of 2019 is looking to be a monster.
QVC has been asking for another airing so I will be going back on in mid-July. Follow us on FB or check back here for exact dates and times. Last time we sold out and got great reviews. We intend to repeat!
We sent our first shipment to a new food service chain with over 80 locations and we are on pace to on board 2 more similar sized chains this year.
Because of the confidence given to by you, our investors we started the process adding additional tooling to our packing equipment. Long story short, we will be able to provide bacon jam and other products to airlines, hotels, gift box companies and more. While the cost is higher than expected there is a huge upside. As opposed to using more of the planned amount of funds raised here on the tooling, we are attempting to secure an initial order that will mitigate the cost.
Some of you have been asking about the investment perks. We will be sending out the goods after we close the campaign out in August. Better to do it all at one shot in a time period when the team is not inundated with trade show follow up.
Talk to you soon,
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