We have kicked off our Big 3 B2B Trade Shows with the NRA in Chicago. No, not that NRA, I am talking about the National Restaurant Show in Chicago. Bruce and Alex are out there right now making connections with both national chains and independent restaurant operators who are looking for ways to innovate their menus and excite their customers. I can tell you that we have just put some heavy hitters into the funnel, but please temper any excitement with the knowledge that we met White Castle at the NRA show in 2015 and got our first order from them in 2017. These shows have longer-term ROI than others that we do. In addition to meeting new contacts, big shows like this allow us to meet face to face with some of our customers and show them new items and packaging.
In two weeks I head to Orlando with Elaine to the Internation Deli Dairy and Bakers Association Show. It will be our first time exhibiting and we are excited to present our lines to this key segment of the retail and food service space. Bacon Jam is a natural fit for the deli and cheese departments and the crossover in prepared foods can create a delicious feedback loop. I intend to be a big hit there!
Last we have the Fancy Food Show on June 23-25 at the Javits center in NYC. This is the pinnacle of specialty food shows. I highly recommend that all of you come. Not only will you be able to support the brand, but you will see and taste the finest delicacies from around the world. Please reach out for a badge (which is a perk for higher level investors but can be purchased as well.)
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