If you haven’t followed the recent Neurohacker updates, you have missed a rapid succession of major, positive announcements:
- The launch of Eternus, our comprehensive aging formula, with sales results that blew away our internal forecasting to the point of an impending backorder for the product.
- The expansion of our e-commerce presence to Walmart.com, America’s 3rd largest e- commerce site, which adds to over a million in annual revenue already coming in through Amazon.com.
But all of the above may be dwarfed by the sales impact of our next announcement.
Energy drinks and energy shots; they’re everywhere. Given the increasingly intense demands of modern life, their popularity is no mystery. But the formulations of most energy drinks and energy shots leave a lot to be desired.
If you take a look at the label on many of the brands in this space, the reason these drinks and shots don't sit well with many health-conscious consumers is no mystery: many have 200 to 250mg’s of caffeine per serving, while others have 40 to 60 grams of sugar per serving. Some of the worst offenders have ridiculous amounts of both in their product.
The need for sustained energy throughout the day isn’t going away, but there is a huge void in the industry for a company who can achieve that result in a particularly healthy way.
Neurohacker intends to be the first company to deliver on a premium, low caffeine, low sugar energy shot with a comprehensive formula for dynamic mental and physical energy benefits.
After nearly a year of formula iterations, we sent a beta test group a 5 day supply of our energy shot formula that offers a healthier solution for this market. A formula with far less caffeine, and just 1 or 2 grams of sugar.
We have now received 124 survey results from that beta test group, and we couldn’t be happier with the results:
- Over 81% of respondents reported a “good” or “excellent” overall experience with our premium energy shot.
- The majority of survey respondents indicated experiencing “higher than usual energy and motivation”, “sharper conversation skills”, and being “more capable of handling a complex challenge”.
- Finally, the majority of respondents indicated these benefits kicked in within 30 minutes of taking the product, and lasted 4 to 8 hours thereafter.
Imagine a premium energy shot right beside the caffeine and sugar loaded formulas in convenience stores and pharmacies, except it avoids excessive amounts of either, and has an ingredient profile stellar for your health.
We want to bring formulation respect to the form-type of the energy shot, in ways that the standard food and drink industry formulators do not know how to do.
We are entering this space with a science and medical team steeped in legitimate cutting edge nutraceutical formulations. We intend to show that powerful all day energy enhancements to brain and body can be achieved using ingredients with excellent nutritional profiles, careful sourcing standards, and synergistic relationships between ingredients.
The result is an end product that will blow away the enhancements of more primitive approaches, with a nutritional profile that adds to, rather than detracts from, your overarching dietary standards.
Our premium energy shot will debut this autumn. Stay tuned for the naming and launch date information as we get closer.
This is one of the largest announcement phases in our company’s history. Your potential gains by investing in us now, at the dawn of this series of announcements, we feel would be a wise choice.
Thank you for the funding that has made this period possible.
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