What happened this past week is incredibly powerful to us.
In a sense, it marks the end of us ambitioning to be a full fledged bioscience organization, and the beginning of us truly being one.
Let me share the news...
Last Tuesday, we launched our new product Eternus. After extensive research, we knew we’d created the most advanced product available for slowing the negative effects of aging. We accomplished this by addressing aging where it begins- at the cellular level- with a 38 ingredient formula to comprehensively support cell energy. It’s the decline in cell energy which backdrops nearly all aging symptoms.
But we wondered if we had communicated well enough how our expertise is versatile, and can be applied from one supplement domain to the next. We had only been known for our Qualia products which are for mental and emotional well being. We had to work hard over the last year in our marketing and content to explain how our expertise is far less narrow than nootropics. The unique value to our formulation approach is our expertise with whole systems science; this formulation strategy uses many ingredients in a formula to support a system of the body in its entirety. It is very different from the reductionist approach of using one or two ingredients to achieve a benefit by externalizing problems to other parts of the body.
But that is a nuanced message, and we needed a lot of content and marketing to communicate it.
That’s where you came in, to the tune of over a million dollars in funding last year. It not only helped us with the R&D necessary to create Eternus, but it also greatly enabled our marketing spend for the videos, podcasts, articles, and partnerships which let us reach millions of people and properly introduce how versatile whole systems modeling is to formulations for many different physical health needs.
Now that we’re a little over a week past the launch of Eternus, it’s clear your funding enabled something incredible. Let us count the ways:
And 2019 is young. Not only do we have the drink mix form of Eternus yet to debut, but soon thereafter, our Qualia line of products expands beyond pills as well with the upcoming release of our nootropic liquid shot.
The community reading this update, is directly responsible for this result. Your funding has taken a few friends disheartened by the gap between what can be done and what is being done in health and wellness products, and actually helped us create an organization now bringing cutting edge nutritional science to mainstream society.
Words do no justice in communicating our gratitude.
Please keep your feedback coming. Tell us the ways we can improve, the wellness products that would benefit you the most, and the things we can do to better serve you; the community that changed our lives, and the lives of our customers, forever.
Thank you so much.
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