Epec -James FC Hyde Sorgho Whiskey Heading to Total Wine Shelves in All 29 Texas Stores
Published on Feb 28, 2019
A Strategic Milestone in 2nd Largest US Spirits Market With Large National Chain
Feb 28, 2019 - Sales momentum of James FC Hyde Sorgho Whiskey continues into the great state of Texas. When paired with the early market success we're having in California, the first largest US spirits market, 2019 is off to a great start in the two most important spirits markets in the US.
"We're thrilled Total Wine has decided to offer James FC Hyde Sorgho Whiskey in all 29 of its Texas stores", commented Epec Holdings Executive Chairman Steve Vanechanos. "Texas, being the 2nd largest sorghum growing state in the US, is strategically important for us in its own right. But having a big national chain like Total Wine decide to offer our 'whiskey like no other' throughout Texas, compounds the
magnitude of the success. With Total Wine operating 193 superstores across 23 states and growing, going statewide in Texas, moves us one step closer to Total Wine offering Sorgho Whiskey nationally".
Vanechanos continued, "Our next challenge with Total Wine in Texas is to gain inclusion into its Spirits Direct program. Total Wine markets its portfolio of Spirits Direct brands directly to consumers with more aggression. Creating more brand awareness and additional consumer demand, the ultimate drivers of the value of any brand. We've applied for inclusion in Spirits Direct, and are awaiting its response. Stay tuned."
A special note to our whiskey loving owners / investors. In a prior email, we've mentioned our latest "Just Ask For It" campaign. You will help distributors of James FC Hyde Sorgho Whiskey, like World Trade Liquor Imports in the Texas market, succeed if you go into your favorite liquor store, restaurant or bar and Ask For James FC Hyde Sorgho Whiskey. Continued support from our community of owners is a critical component of our long term success.