Oodles Corporation

Northwestern University Gettin’ Ready To Be Oodled

founder @ Oodles Corporation

Published on Feb 19, 2019

We’ve now concluded the sixth month since the Wefunder second round financing was successfully completed. As in previous months, I wanted to provide you with an update on the many things happening with our OodlesDeals mobile app, and overall at the company.

Northwestern University Launch Positions OodlesDeals For Midwest USA Growth

In February ’19, OodlesDeals will launch at Northwestern University in Illinois.
Northwestern becomes the fifth University where OodlesDeals will be available, joining the University of Oregon - Eugene, CSU - Chico, UC - Davis, and CSU - Sac State, where thousands of students at each University are on the app. The OodlesDeals Business Development team has been busy since the Holiday season preparing for this launch, with vendor-partners offering Pizza, Hot Dogs, Gourmet Sandwiches, Middle Eastern food, and Asian food as a start.

Unless there is a significant weather event that will cause a delay to a later date, Northwestern University students will enjoy a launch party on February 20th, details of the event are shown below.


Launch preparations for Northwestern University, including the set-up of vendor-partners, hiring of on-campus Student Ambassadors, and the set-up of launch events bringing awareness to the student body of OodlesDeals, were completed in 1 1/2 months. This is the same in critical-path timeline and sequence of activities that was conducted at CSU - Sac State, the University immediately preceding Northwestern University where OodlesDeals was launched. The process created at CSU - Sac State to launch new OodlesDeals Universities is bearing fruit.

I will provide full details of the Northwestern University launch in next month’s update.

Paying Vendors Doubled In February ’19 vs School Year ’17-’18

September ’18, when the school year resumed, was the last time I last updated the monthly revenue generated for OodlesDeals vendor-partners from the app It was also several months earlier that I updated you on the number of paying vendors utilizing OodlesDeals as a part of their marketing to students.

Here is the latest information:
* As of February ’19, the number of paying vendors has doubled since school year ’17-’18
* The number of students with OodlesDeals has grown to ~ 17k.
* From a customer perspective, the growth in customer revenue generated from the app since inception of OodlesDeals is highlighted in the below chart



Welcome Back Events Ends With Final Camp Fire Fundraiser
In last month’s update, I mentioned that with students returning from the extended Christmas/New Year’s Holidays, the OodlesDeals marketing team at each of the four Universities where our app is available — University of Oregon - Eugene, CSU - Chico, UC - Davis, and CSU - Sac State held ‘welcome back’ events to bring in the New Year. Hundreds of students attended each of these events, with the final one at CSU - Sac State being the most impactful. This was the final in a series of fundraisers OodlesDeals held, in partnership with a special set of vendor-partners at each University, and Phi Delta Theta fraternity chapters at each of the Universities, to help victims from the Q4 ’18 Camp Fires in Paradise, California.


I am proud to share with you that more than $3,000 was donated to the Red Cross cumulatively from these fundraisers, to help those in need from these terrible fires.

This next statement is similar to one I’ve made in the past — Asheesh and I owe a big thanks to all of you who have helped us get to this point.

Sajal Sahay
Co-founder & CEO