I’ve lived on the island of Maui full time since 2011. If you’ve ever been to Maui then you know the vibe and culture is all about the land. We call it “Mana” ... which speaks to a spiritual energy of power and strength held in the land.
We have some of the best soil for growing Non-GMO, all natural whole foods and plant medicines like hemp and cannabis. With the Farm Bill just passing it opens up a world of opportunity for growing hemp on Maui.
In addition, our soon to be Global Brand, Maui Raw (100% owned by Orthogonal Thinker), is poised to grow exponentially in 2019.
So why are we investing in Whole Foods companies over the next 10 years?
First and foremost, we believe eating the right kinds of food is the ultimate healer. At the same time, the wrong kinds of food is also the leading cause of chronic disease in the U.S.
Consider the following...The U.S. health epidemic of chronic disease is being discussed to a significant degree amongst our lawmakers in Washington D.C.
That being said, most of the healthcare talks of the past have been about the cost of treating disease... rather than on the potential economic benefits of preventing disease.
Today it’s becoming increasingly clear... changes in diet and lifestyle could prevent many of the chronic diseases driving up the nation’s health care costs. Moving from an illness-based culture to a wellness-based culture has never been more vital to our nation’s well-being.
In a new Milken Institute report, U.S. health care costs for chronic diseases such as heart disease, cancer, diabetes, and Alzheimer’s disease totaled $1.1 trillion in 2016.
When lost economic productivity is included, the total economic impact was $3.7 trillion. This is equivalent to nearly 20 percent of the U.S. gross domestic product.1
The fastest way to lower costs... or at least to slow the upward spiral... is to reduce the number of Americans who carry excess weight, smoke, or drink too much alcohol.
The statistics are shocking. The number of American adults classified as obese increased from 13% in 1960 to almost 40% in 2016. Another 33% are overweight.
What’s more, research has established a strong link between obesity and chronic diseases such as heart disease, kidney disease, and several types of cancers.
Unless Americans make changes in their lifestyles and the food industry changes the way food is prepared and marketed... the number of people with chronic diseases and the cost of treating them will continue to rise.
We believe like Hippocrates the great Greek physician and father of modern medicine once said... “Food should be thy medicine and medicine thy food”.
People are beginning to wake up to the fact that food is either healing them and extending their life or killing them. As a result, the organic food movement has taken off. Since 2008 organic food sales have increased from $20.3 billion to $45.2 billion.
Currently, one of our main areas of focus is on plant-based foods which are designed to replace dairy products. The potential in this one area is enormous.
US retail sales of plant-based foods rose 20% to $3.3 billion in the first half of 2018, according to Nielsen data compiled for the Plant Based Foods Association (PBFA).2
This same report found that sales of plant-based milk products were up 9% to $1.6 Billion, while cow’s milk sales were down 6%. These foods now comprise 13% of total milk sales.
Our Maui Raw brand is poised to grow in this category. In fact, we’ve seen so much growth on the Hawaiian Islands that we currently can’t support the demand.
As such, we are in the process of signing a Joint Venture deal with a heavyweight in the Whole Foods industry to move production and distribution to California.
This will allow us to supply all of Hawaii and the West Coast of the U.S. in multiple chains such as Whole Foods, Sprouts, Trader Joes and many others. We plan to take Maui Raw nationwide in all of these same retailers. As to the financials... Maui Raw had revenues of 250K in 2018... and we project revenues of $1.3 million in 2019. This is just the beginning.
In addition, we will have the opportunity to get industry data which will give us a major competitive advantage. This data will help Orthogonal Thinker to invest in other Whole Foods companies which are seeing enormous growth... and take our piece of the action.
Ultimately, Maui Raw will be our global brand for everything we do in the Whole Foods space. Our mission is to help people make a conscious choice to put the right foods in their body and see the amazing benefits we know can happen.
The stats reveal to us that the Whole Foods industry is catching a big wave of steam and will continue to grow over the next 10 years. It’s abundantly clear that new ways need to be found to curb the chronic health epidemic we are seeing in the U.S.
Orthogonal Thinker intends to ride this wave, just like we were in front of the Cannabis wave during these past 10 years.
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