{"data":{"type":"company_profile","id":85978,"entity_id":"wefunder:company:85978","attributes":{"canonical_url":"https://wefunder.com/upcounsel","generated_at":"2026-06-15T04:17:54Z","updated_at":"2026-06-14T05:02:56Z","entity_ids":{"company":"wefunder:company:85978","slug":"wefunder:company_slug:upcounsel"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-15T04:17:54Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-14T05:02:56Z","as_of":"2026-06-15T04:17:54Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-14T05:02:56Z","as_of":"2026-06-15T04:17:54Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-03-04T01:12:31Z","as_of":"2026-06-15T04:17:54Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-03-04T01:12:31Z","as_of":"2026-06-15T04:17:54Z","confidence":"medium"}}},"company":{"id":85978,"entity_id":"wefunder:company:85978","slug":"upcounsel","name":"UpCounsel","tagline":"Leading legal services marketplace cutting the fat out of the old law firm model","story":"Getting legal work done just… sucks. It’s confusing, time consuming, and expensive. The average small business spends over $5,000 a year on legal fees. Startups average more than $100,000 a year.\u0026nbsp; \u0026nbsp; \u0026nbsp;The UpCounsel solution is simple: an online marketplace connecting businesses with a network of experienced independent attorneys - for 1/3rd the price. We remove the headaches and hassles for everyone, bringing you Legal You Can Love.We’re solving a real pain point for consumers and attorneys alike, and our numbers speak for themselves. In just our first 12 months of operations, we’ve successfully saved UpCounsel clients over $12,000,000, DOUBLED revenues, and are profitable. Over 10M+ users have received free legal advice, and we have an average of 1.4M+ website users per month.\u0026nbsp;As the first online legal services network to launch in the US, we’ve made (and continue to make) more than our fair share of headlines. From Forbes to Bloomberg, the media is talking. Our enterprise pipeline is growing rapidly, and UpCounsel has\u0026nbsp;helped unicorns like Airbnb battle their way to the top with world-class legal representation.\u0026nbsp;The legal tech market is heating up rapidly, and investors are scrambling to grab a piece of the action. As an established brand with an innovative new leadership team, we’re poised for center-stage success. The legal tech market will surpass $25 billion in 2025, with legal tech startups accelerating at a 27.82% CAGR. Investment in the legal tech space reached $1.2 billion in 2019 - and is only growing.\u0026nbsp; \u0026nbsp;UpCounsel was founded in 2012, but finding the right business model and cost structure took time. That’s why in February of 2020, despite serving millions of users, the website announced it would be shutting down. A few of UpCounsel’s biggest fans heard the news, and they took action. Enduring Ventures acquired the company, revolutionized the business model, and put UpCounsel back on track with strong profitability and rapid revenue growth. \u0026nbsp;\u0026nbsp;Our new leadership team has a long history of building and scaling successful businesses, and they got straight to work building a new, unified vision for the future of UpCounsel.\u0026nbsp; \u0026nbsp;Our new business model has transformed UpCounsel’s future with a hyperfocus on recurring revenue. In addition to launching new attorney subscriptions, we’ve reduced the fees we charge clients by 75% and introduced flexible pricing models.\u0026nbsp;\u0026nbsp;Our new high-margin products serve our bottom line and serve our clients with increasingly personalized service options. \u0026nbsp; \u0026nbsp;5 star reviews aren’t exactly common in the legal services industry. But at UpCounsel, we have thousands. Here’s what our users have to say about us: \u0026nbsp;\u0026nbsp;By standing up our own branded law firm, we will be able to dramatically increase the rate of fulfillment of current inbound demand at very high margins without impacting current subscribers, leading to a 4-6x jump in revenues. This also allows us to open up the marketplace for a myriad of new practice areas providing 3-5x more opportunities and revenues to the platform thus widening and deepening our subscriber base. As a result of these moves, we will be better positioned to earn and retain far more of the clients’ overall spend as their businesses mature and their legal needs expand.\u0026nbsp; \u0026nbsp;Remote working is the future, and the legal services industry is no exception. As more attorneys seek to operate flexibly, independently and remotely, UpCounsel is the solution they are looking for. We deliver the work flow of a law firm without requiring the crazy hours, commute time, and stress.\u0026nbsp;.\u0026nbsp;\u0026nbsp;Our upcoming growth plans include expanding into personal law, launching a full-service UpCounsel branded legal firm (thanks to new regulations!), and doubling down on subscriptions.\u0026nbsp;Since acquiring UpCounsel, we’ve doubled revenue in just 12 months and seen our market opportunity increase by 10X. By investing now, you get a rare early opportunity to grow your investment as we grow. We’re raising on WeFunder because we want all our fans and users to be investors and co-owners. Legal for the People - an Idea Whose Time Has Come.\u0026nbsp; \u0026nbsp;When you invest in UpCounsel via our Wefunder page, you get access to our limited time investor perks, ranging up to $7,200 in value. Take a look: Description of Perks: Investors may choose whether they would like to receive either the attorney perk or the client perk at their given level of investment. Here’s a description of what each entails: For Clients: The UpCounsel Startup Subscription gives business owners and founders concierge-level services that facilitate attorney selection and engagement to meet their short-term needs and help them forecast long-term business and legal challenges to maintain complains and keep costs low. Minimum contract length is 6 months. Lunch with the CEO can be done in-person or virtual, at the investor’s discretion. For Attorneys:Direct Connect allows attorneys to have prospective clients directly book with them through their UpCounsel profile, social media, or other sites -- making the process faster, easier, and more transparent. All invoicing, billing, processing, and collection services through UpCounsel are included! Authority Builder allows attorneys to enhance their reach and credibility by allowing article placement on our high-ranking UpCounsel domain to drive traffic, build prestige, and drive engagement. Includes Direct Connect and all associated benefits!\u0026nbsp;Exit Plan:We’re staunch believers that companies should only raise money if they are firmly committed to delivering a return for their investors. As such, our goal is to bring the company to the public markets within 5 years time. We can’t predict the future, but our management team now works for YOU — and we will work tirelessly to get you the best return on your investment. *Forward-looking projections cannot be guaranteed\u0026nbsp;Valuation:It’s also worth mentioning that despite being told that we could raise at twice the valuation cap we selected (or more! Many SAAS companies are raising at 20-40x ARR right now), we chose to price this round very conservatively at 7.5x our revenue run rate. We chose this for two reasons. The first is that we want our earliest supporters to get a great deal, so that you feel valued and are properly rewarded for believing in us. The second is that our executive team has been around the block, and we’ve seen what happens when entrepreneurs over-value their companies — creating a lot of problems down the line for future financings and/or exits, and killing many a business. By pricing conservatively, we aim to set the stage for the best possible outcomes — for everyone involved. We can’t wait to have you along for the ride.","location":"San Francisco, CA","website":"https://www.upcounsel.com/","total_amount_raised":3705491,"total_investors":1742,"is_funded":false,"is_active":false,"quality_score":4,"related_urls":["https://wefunder.com/upcounsel","https://www.upcounsel.com/"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/85978/xxl_cropped_UpCounsel_Header_Image_KJ_Erickson.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/85978/large_cropped_up.jpeg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/85978/standard_cropped_UpCounsel_Header_Image_KJ_Erickson.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/85978/standard_cropped_UpCounsel_Header_Image_KJ_Erickson.jpg","profile_video_url":"https://wefunder.wistia.com/medias/c82x042eih"},"links":{"company_url":"https://www.upcounsel.com/","twitter_url":"httpstwittercomUpCounsel","facebook_url":"https://www.facebook.com/upcounsel"},"highlights":[{"id":62735,"name":"y_combinator","url":"ycombinator","presentable_name":"Y Combinator","description":"Raised from Y Combinator","image_url":"https://uploads.wefunder.com/2021/profile-highlights-yc.svg"}],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"$3.7M revenue run rate \u0026amp; profitable in first 12 months of operations 🚀"},{"index":2,"claim_id":"claim-fact-2","value":"Saved users $12,000,000 in legal fees in past year alone 💸"},{"index":3,"claim_id":"claim-fact-3","value":"CEO named one of the “Top 25 People Shaping the Future” by Rolling Stone 🏆"},{"index":4,"claim_id":"claim-fact-4","value":"World-class team with Y Combinator experience \u0026amp; history of building companies to $100M+ 🎯"},{"index":5,"claim_id":"claim-fact-5","value":"1.4M+ website users monthly 💼"},{"index":6,"claim_id":"claim-fact-6","value":"Featured in Forbes, Fortune, Bloomberg, \u0026amp; more 📰"},{"index":7,"claim_id":"claim-fact-7","value":"Positioned for disruption in the fast-growing legal tech market — slated to surpass $25 BN in 2025 🔥"},{"index":8,"claim_id":"claim-fact-8","value":"Invested in by the Founder \u0026amp; CEO of Enduring Ventures, Xavier Helgesen 👨‍💼"}],"team":[{"id":1682183,"entity_id":"wefunder:company_role:1682183","user_entity_id":"wefunder:user:84878","role":"founder","name":"KJ Erickson","title":"UpCounsel CEO","bio":"Y Combinator (SC16), Stanford BA, Oxford MBA. 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I sold my company solely using legal resources via UpCounsel and I'd love to be a part of the company's future. One thing that boggles me is that UpCounsel has raised $26M of investments so far while having a current valuation at $24M. How does equity structure look like at the moment? Also, since the previous leadership decided to shut down the company after $26M investments, there must've been something they thought was unsolvable. What was that they couldn't solve themselves and how did you manage to solve that problem?","author_name":"Zvonimir Sabljic","votes":9,"created_at":"2021-07-23T18:39:21Z","canonical_url":"https://wefunder.com/upcounsel#question-159618","answers":[{"id":160109,"entity_id":"wefunder:comment:160109","answer":"Hi Zvonimir, thank you for your questions! To clarify, the previous UpCounsel team raised approximately this amount of money (I assume you are looking at Crunchbase data or the like). We are a different company/team, and we haven't raised any money to date. We did not acquire their company and cap table, we simply acquired the website assets. Therefore, none of their investors transferred over to us and we started with a clean cap table\u0026gt; The question about why the previous leadership decided to shut down the company is a complex one, with many contributing factors. At the end of the day, our understanding is that the best thing for their shareholders was to take the deal with LinkedIn who did not want to acquire the web assets. The outgoing UpCounsel team did a phenomenal job building a website that people love, a community of excellent attorneys, and an almost decade-long history of delivering great results to tens of thousands of happy clients. We are very fortunate to be building on the backs of such a strong foundation.","author_name":"KJ Erickson","votes":6,"created_at":"2021-07-27T20:06:46Z"}]},{"id":245447,"entity_id":"wefunder:comment:245447","question":"May 2023 - any updates? Thanks. This is why equity crowdfunding gets mocked, because companies can raise millions and never provide updates to those that provide their own money.","author_name":"Joseph Lizyness","votes":8,"created_at":"2023-05-02T22:36:13Z","canonical_url":"https://wefunder.com/upcounsel#question-245447","answers":[]},{"id":228367,"entity_id":"wefunder:comment:228367","question":"Hi KJ or whoever is monitoring this board. It has been about a year since this closed. Can investors get an update on what UpCounsel has been doing with that money so far, how things are going for the company, when we can expect a 2022 report, details about how UpCounsel operates within Arising Ventures, and just any shareable info in general on progress?","author_name":"James Ward","votes":8,"created_at":"2022-12-12T15:35:47Z","canonical_url":"https://wefunder.com/upcounsel#question-228367","answers":[]},{"id":240277,"entity_id":"wefunder:comment:240277","question":"March 2023--How about some updates?","author_name":"Martin D. ","votes":7,"created_at":"2023-03-26T09:23:38Z","canonical_url":"https://wefunder.com/upcounsel#question-240277","answers":[]},{"id":236788,"entity_id":"wefunder:comment:236788","question":"Any update for investors?","author_name":"Randon Mortland","votes":7,"created_at":"2023-03-01T14:31:50Z","canonical_url":"https://wefunder.com/upcounsel#question-236788","answers":[]},{"id":178335,"entity_id":"wefunder:comment:178335","question":"Hi KJ, I'm working on a write-up on UpCounsel for the Angel Notes Newsletter - https://angelnotes.co - where I help 800+ angel investors find valuable investments on equity crowdfunding platforms with in-depth research and analysis. In order to evaluate a potential investment, I would love to know more about the following: (1) What are the main players in your niche (online marketplaces for legal services)? (2) As a rough estimate, what do you think is UpCounsel's market share? Are you the market leader? Who is the main competitor? (3) Love to see the company's run rate growing apace. May I ask what percentage of the $3.7M ARR is recurring and what is your MRR (monthly recurring revenue)? (4) I would appreciate having more details on the company's business model. To my understanding, lawyers pay a subscription fee. Is this the only source of revenue? If not, can you please provide a detailed breakdown of your business model? Do clients pay anything to UpCounsel? (5) Would you be so kind as to provide some KPIs? I can see some of them shared below, but I would love to know more about the following: Monthly N° of Active Lawyer Subscriptions (A graph would be much appreciated). Lawyer Subscriptions Retention by Number of Months Since Acquisition. Or, if you prefer, for how many months a lawyer stays with you on average? Monthly N° of Processed Orders/Jobs ( A graph would be much appreciated) I love the concept and believe your content provides you with a great moat and reliable source of growth. Also love to see how you transformed the business model to make the business sustainable. Looking forward to knowing more about the above questions and investing in UpCounsel. Appreciate any help you might provide! All the best, Manuel","author_name":"Manuel Bleve","votes":7,"created_at":"2021-11-09T11:44:25Z","canonical_url":"https://wefunder.com/upcounsel#question-178335","answers":[{"id":182831,"entity_id":"wefunder:comment:182831","answer":"Hi Manuel - many of these questions are best answered in a call. I will email you with my calendly link.","author_name":"KJ Erickson","votes":0,"created_at":"2021-12-07T04:06:10Z"}]},{"id":313321,"entity_id":"wefunder:comment:313321","question":"So the last response about an update was from Avonne Villagonzalo who is/was the head of customer service at UpCounsel, who said we would be getting another update in late Q2/early Q3 of 2025. We are now midway through Q3 with no update or word. What is going on with this investment? Crowdfunders are demanding an update here. We feel left in the dark which is not a good look for the company.","author_name":"James Ward","votes":6,"created_at":"2025-08-19T19:58:36Z","canonical_url":"https://wefunder.com/upcounsel#question-313321","answers":[]},{"id":306536,"entity_id":"wefunder:comment:306536","question":"How's the company doing now?","author_name":"Helen Fan","votes":6,"created_at":"2025-04-22T10:51:24Z","canonical_url":"https://wefunder.com/upcounsel#question-306536","answers":[]},{"id":246969,"entity_id":"wefunder:comment:246969","question":"Is the company bankrupt or still operating? We haven't received any update from the company since the round closed in August 2021! You were very responsive when you needed investors' money and just went radio silence when the round closed. This reflects quite bad on management. I hope you can be more respectful toward your backers.","author_name":"Jad El BOUSTANI","votes":6,"created_at":"2023-05-15T09:16:59Z","canonical_url":"https://wefunder.com/upcounsel#question-246969","answers":[]},{"id":237695,"entity_id":"wefunder:comment:237695","question":"Hi, is it possible to have the updates for 2022 please? the last update dates a while back. Thank you!","author_name":"Jad El BOUSTANI","votes":6,"created_at":"2023-03-07T08:12:24Z","canonical_url":"https://wefunder.com/upcounsel#question-237695","answers":[]},{"id":237326,"entity_id":"wefunder:comment:237326","question":"any new updates. I see Paul Drobot has left. Just a little concerning as he was very optimistic about Upcounsel's future a year ago. Thanks! https://www.businesswire.com/news/home/20230202005018/en/Paul-Drobot-Joins-LegalOn-Technologies-as-Chief-Sales-Officer-to-Lead-Growth-in-the-United-States","author_name":"James Funaro","votes":6,"created_at":"2023-03-04T14:13:09Z","canonical_url":"https://wefunder.com/upcounsel#question-237326","answers":[]},{"id":231350,"entity_id":"wefunder:comment:231350","question":"Hi, it's been a year since the last update. What's been happening??","author_name":"Dany Bolduc","votes":6,"created_at":"2023-01-16T05:36:54Z","canonical_url":"https://wefunder.com/upcounsel#question-231350","answers":[]},{"id":213406,"entity_id":"wefunder:comment:213406","question":"Investor update? How are things?","author_name":"Randon Mortland","votes":6,"created_at":"2022-07-31T00:53:24Z","canonical_url":"https://wefunder.com/upcounsel#question-213406","answers":[]},{"id":169113,"entity_id":"wefunder:comment:169113","question":"So, I'm interested, but I'm growing concerned... It's a red flag for me to see founders being unresponsive (your last comment response was on August 25th - 18 days ago). Please alleviate my concern.","author_name":"Scott Hinkle","votes":6,"created_at":"2021-09-13T06:31:32Z","canonical_url":"https://wefunder.com/upcounsel#question-169113","answers":[{"id":171117,"entity_id":"wefunder:comment:171117","answer":"Hey Scott - so sorry about this. Something happened so we stopped getting email notifications of new questions! Just posted an update on our progress yesterday (https://wefunder.com/updates/148953-exciting-growth-milestone) and working through questions now.","author_name":"KJ Erickson","votes":0,"created_at":"2021-09-24T18:35:13Z"}]},{"id":287833,"entity_id":"wefunder:comment:287833","question":"Hello. I wanted to check in to see if we can get a status update on our investments. I invested in a SAFE back in 2022 and want to following: - Is our investment still in the form of a SAFE? - When will our investment be converted to shares in the company? - What additional third-party investments have been made in UpCounsel? If any, what were the investments made at a what valuation? - What are any planned investment events that are being planned? Thank you!","author_name":"Steve Chaparro","votes":5,"created_at":"2024-07-15T20:13:39Z","canonical_url":"https://wefunder.com/upcounsel#question-287833","answers":[]},{"id":252530,"entity_id":"wefunder:comment:252530","question":"The lack of information from UpCounsel has made me very wary of making any additional investments with WeFunder. Is the lack of updates similar with other fundraisers? The radio silence is discouraging.","author_name":"Charity Kuahiwinui","votes":5,"created_at":"2023-07-03T15:29:28Z","canonical_url":"https://wefunder.com/upcounsel#question-252530","answers":[]},{"id":236633,"entity_id":"wefunder:comment:236633","question":"Hi KJ, Can we get an update on the performance in 2022 and the roadmap ahead?","author_name":"Lyndon D","votes":5,"created_at":"2023-02-28T17:16:03Z","canonical_url":"https://wefunder.com/upcounsel#question-236633","answers":[]},{"id":233422,"entity_id":"wefunder:comment:233422","question":"Checking in to see where things stand with UpCounsel and our investment.","author_name":"Harry Margolis","votes":5,"created_at":"2023-02-04T15:30:55Z","canonical_url":"https://wefunder.com/upcounsel#question-233422","answers":[]},{"id":231289,"entity_id":"wefunder:comment:231289","question":"Will there be any updates for investors?","author_name":"James Funaro","votes":5,"created_at":"2023-01-14T16:03:08Z","canonical_url":"https://wefunder.com/upcounsel#question-231289","answers":[]},{"id":170120,"entity_id":"wefunder:comment:170120","question":"What is the maximum the company is looking to raise, and when is the closing of this raise?","author_name":"Adam Sampson","votes":5,"created_at":"2021-09-19T07:13:07Z","canonical_url":"https://wefunder.com/upcounsel#question-170120","answers":[{"id":171118,"entity_id":"wefunder:comment:171118","answer":"Hi Adam, we're taking this day by day. Maximum allowed is $5M and while we don't require that cash to achieve our goals, we do believe in getting as many people invested in our mission as possible. We're trying to strike the right balance between keeping it open to build out our army of foot soldiers advocating for a legal services revolution, and recognizing that with our recent growth this round is probably now undervalued -- and thus we're taking on more dilution than necessary!","author_name":"KJ Erickson","votes":3,"created_at":"2021-09-24T18:39:53Z"}]},{"id":168741,"entity_id":"wefunder:comment:168741","question":"Would love to hear an update soon.","author_name":"Brandon Johnson","votes":5,"created_at":"2021-09-09T17:45:03Z","canonical_url":"https://wefunder.com/upcounsel#question-168741","answers":[{"id":171120,"entity_id":"wefunder:comment:171120","answer":"Hi Brandon, here you go! https://wefunder.com/updates/148953-exciting-growth-milestone","author_name":"KJ Erickson","votes":2,"created_at":"2021-09-24T18:40:56Z"}]},{"id":160495,"entity_id":"wefunder:comment:160495","question":"Can you talk about some of your competitors? What makes Upcounsel unique and what will it take for Upcounsel to become an industry leader?","author_name":"Eric Schubert","votes":5,"created_at":"2021-07-30T02:00:25Z","canonical_url":"https://wefunder.com/upcounsel#question-160495","answers":[{"id":161579,"entity_id":"wefunder:comment:161579","answer":"Hi Eric, sure. While there are other platforms serving various parts of the market, there is a big gap between the highly transactional one-off nature of clients using the brand name platforms (Legalzoom, Rocketlawyer) for small subscription fees, and those more enterprise organizations using outsourced law firms to do much of their transactional work. UpCounsel’s focus is on facilitating access to top-quality legal professionals with no barriers to entry (meaning, no subscription fees to use our marketplace offering) while not devaluing the experience and expertise of our attorney providers. This positions us uniquely for success on both sides of the market. Our subscribing attorneys are confident in the intent of those coming to the platform seeking quality legal counsel, and our users are confident that they will have a robust choice of experienced and professional attorneys. We intend to double down on these strengths while expanding the scope of our attorney base to provide more and deeper expertise to the ten millions plus annual users that come to us to help solve and advise on their legal issues.","author_name":"KJ Erickson","votes":2,"created_at":"2021-08-04T21:29:58Z"}]},{"id":157844,"entity_id":"wefunder:comment:157844","question":"Are you able to share the outcome of the lawsuits that drove UpCounsel's initial closure date? What precautions and measures have been put into place to prevent future lawsuits?","author_name":"Tally Reinheimer","votes":5,"created_at":"2021-07-13T16:55:09Z","canonical_url":"https://wefunder.com/upcounsel#question-157844","answers":[{"id":157896,"entity_id":"wefunder:comment:157896","answer":"Hi Tally, The decision by the original UpCounsel team to shut down the website was driven by a number of factors. Our understanding is that the primary factor was that LinkedIn hired the core team but did not want to fund and operate the UpCounsel website independently. While there was a legal issue around that same time, in the period since, the investigation by the USPTO was terminated and a no action letter issued. We continue to invest in being in compliance with all applicable laws wherever we operate.","author_name":"KJ Erickson","votes":4,"created_at":"2021-07-13T21:48:57Z"}]},{"id":261940,"entity_id":"wefunder:comment:261940","question":"Looks like they just took the 3.7 mil and ran with it. No updates no nada","author_name":"Slaven Slugic","votes":4,"created_at":"2023-09-12T20:17:37Z","canonical_url":"https://wefunder.com/upcounsel#question-261940","answers":[]},{"id":257164,"entity_id":"wefunder:comment:257164","question":"Any updates? financials 2022?","author_name":"Rainer Filthaut","votes":4,"created_at":"2023-08-04T19:10:09Z","canonical_url":"https://wefunder.com/upcounsel#question-257164","answers":[]}],"faq":[{"question":"I have been a prolific user of the UpCounsel platform since its beginning, and it has been instrumental in helping me grow my legal practice and provide legal services to both individual and corporate clients. In total, I have obtained over 1,000 new clients through UpCounsel,...","answer":"Thanks, Seth! Love hearing how valuable UpCounsel has been for you, and look forward to continuing to drive more value for you in the future! We’re stoked to have you onboard."},{"question":"What is your expected growth in the next 3 years? How do you see the business getting there?","answer":"Hi Daniel, thanks for asking. We are forecasting approximately doubling the revenues annually over the next three years, with $22.4M being the end of 2024 target. This coming year we are focused on three things: 1) Rolling out new offerings to both the attorney and client sides of the marketplace. For attorneys we will have additional marketing programs/plans to increase their revenues and sharpen their client acquisition, and on the client side we are launching corporate subscription plans t..."},{"question":"How has UpCounsel been affected during the pandemic? Did business slow down and if so, why?","answer":"Hi Michael, great question. When we took over the business we didn’t know how it would perform in a down economy and prepared for the worst, but we’ve been very happy to see how it fared. Besides a 5% slower April for jobs posted, we did not see a pandemic-related slowdown. We launched our attorney subscriptions at the height of the pandemic (June/July 2020) at a high price point, and sold out all of the initial spots we opened within a couple of weeks. We actually bought the company right at..."},{"question":"How much does is cost you to acquire a customer?","answer":"Hi Cody, I’m glad you asked! Since UpCounsel’s traffic is 100% organic, we spend absolutely nothing to acquire a customer. The UpCounsel website is an organic traffic engine that includes 10,000+ highly detailed legal articles which consistently rank on the first page for a huge number of legal-related search terms. We spend a small amount each month to maintain our pages, but we recently decided to double down and invest more in SEO. So far that’s been paying incredible dividends -- our traf..."},{"question":"It was my understanding that most jurisdictions still do not allow non-lawyers to own law firms and also prohibit the splitting of fees with such. Bearing in mind that UpCounsel intends to establish its own full-service law firm, I had a few questions: 1) Can you share which j...","answer":"Hi Kevin, thanks for your great questions. For competitive reasons we aren’t talking about our strategy publicly, but I’m happy to discuss it privately. You can email me at kj at upcounsel.com to find a time!"}]}}}