{"data":{"type":"company_profile","id":118590,"entity_id":"wefunder:company:118590","attributes":{"canonical_url":"https://wefunder.com/uncle.eds.damn.good.vodka","generated_at":"2026-06-22T15:37:40Z","updated_at":"2026-06-22T05:03:36Z","entity_ids":{"company":"wefunder:company:118590","slug":"wefunder:company_slug:uncle.eds.damn.good.vodka"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-22T15:37:40Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:36Z","as_of":"2026-06-22T15:37:40Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:36Z","as_of":"2026-06-22T15:37:40Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-22T15:37:40Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-22T15:37:40Z","confidence":"medium"}}},"company":{"id":118590,"entity_id":"wefunder:company:118590","slug":"uncle.eds.damn.good.vodka","name":"Uncle Ed's Vodka LLC","tagline":"Uncle Ed's is a cause-based LO-CAL spirits company that gives more than it takes","elevator_pitch":"Uncle Ed's build premium spirits brand that focuses on sustainability and doing good... Damn Good. We partner with kindred spirits and global artists like Common Kings and Slightly Stoopid who share the mission of advancing the social and economic status of the Hawaiian people. We do this through a company culture of joy, growth, and giving back.","story":"We believe that a purpose driven brand that is shrouded in authenticity makes us stronger!Our team is built from a \u0026nbsp;diverse group of divergent\u0026nbsp;industry experts who are guiding us at the advisory and board level, as well as industry specific team members who are driving sales growth.\u0026nbsp;We believe that a benefit corporation that builds its story (IP) around our movement, that our brand becomes incredibly stronger.Vodka continues to be an industry leader amongst not only spirits and we are on trend!Forward-looking projections are not guaranteed.Two popular trends in spirits have created strong\u0026nbsp;growth opportunity for our brand.\u0026nbsp;Our expressions and aromatics come from the original fruit from Ed’s farm in Hawaii.Our brand checks the boxes of what is trending in clear spirit growth in today’s market!Despite two years of Covid, the brand was able to grow inside the closed state of California, our primary market.Forward-looking projections are not guaranteed.With the markets reopened, the trend of rapid growth is taking place.By focusing on the types of\u0026nbsp;accounts that have returned higher growth margins, we are able to more rapidly grow and make efficient use of our sales team’s time.\u0026nbsp;Industry valuation is strongly tied to growth and the variety of opportunity for \u0026nbsp;growth, from marketing to product expansion and innovation to keep products authentic. We believe we have a very strong recipe for success.With the market fully open, the marketing for experiential and concerts to drive sales and brand awareness are finally happening with the Summer Traditions Tour in full effect.Damn Good Vibes is the vehicle of delivering our message of the brand \u0026nbsp;and connecting\u0026nbsp;to the fans of Island and\u0026nbsp;by spreading \"Damn Good Vibes\" and reaching our consumers through experiential events that are created by our brand partners, we are able to have a further reach and connect to our consumers electronically. This allows for a strong push into direct to consumer channels which are the future in alcohol growth! Cali Roots music!Shockingly, we learned that hardly any Native Hawaiians own ANY brands on their own islands and are lucky if they even live in Hawaii! With that, we decided that needs to change and we wanted to authenticate Native Hawaiian Ownership and help in Returning Aloha back!Providing a mark to show Native Hawaiian ownership helps not only bring awareness, but also customer loyalty surrounding brands that provide opportunity and also give back to the cause of Returning Aloha.Forward-looking projections are not guaranteed.While most brands seek a strong single influencer, we believe that by connecting to bands that are in our genre, we are able to have a stronger reach and more importantly, \u0026nbsp;create stronger conversions to sales!","location":"Boise, ID","website":"https://uncleEds.com","total_amount_raised":93417,"total_investors":26,"is_funded":true,"is_active":true,"quality_score":5,"related_urls":["https://wefunder.com/uncle.eds.damn.good.vodka","https://uncleEds.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/118590/xxl_cropped_UEDGV-Group.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/118590/large_cropped_uncle-eds-logo.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/118590/standard_cropped_UEDGV-Group.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/118590/standard_cropped_UEDGV-Group.jpg","profile_video_url":"https://wefunder.wistia.com/medias/myp38wmhji"},"links":{"company_url":"https://uncleEds.com","facebook_url":"http://UncleEdsDmnGood","instagram_url":"http://UncleEdsDamnGood.com"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Having left Fiji water, incoming-CEO Tracy Keao is making waves in the industry at Uncle Ed's!"},{"index":2,"claim_id":"claim-fact-2","value":"Partnered with Native Hawaiians to have real equity and validate the brand, a first, to have Native Hawaiian ownership!"},{"index":3,"claim_id":"claim-fact-3","value":"Distribution through large National Distributor, RNDC, and priced well for recession proof growth!"},{"index":4,"claim_id":"claim-fact-4","value":"Launched Lo-Cal Tropical Expressions winning DOUBLE GOLD at the Pr%ff Awards"},{"index":5,"claim_id":"claim-fact-5","value":"Partnered with Common Kings + Slightly Stoopid to promote the brand and the mission through music."},{"index":6,"claim_id":"claim-fact-6","value":"Partnered with Cali Vibes, CRSSD, Summer Traditions \u0026amp; other concert activations for Damn Good Vibes"},{"index":7,"claim_id":"claim-fact-7","value":"Seasoned industry beverage specialists with over 100 years experience leading innovation and growth"},{"index":8,"claim_id":"claim-fact-8","value":"We control our production + manufacturing with deep supply-chain relationships"}],"team":[{"id":3359196,"entity_id":"wefunder:company_role:3359196","role":"employee","name":"Tracy Hironaka-Keao","title":"Incoming CEO","bio":"Tracy is a native Hawaiian Entrepreneur, a key leader in the beverage \"Wine \u0026amp; Spirits\" industry since 1990, She has led the import beer division at Paradise Beverages, and most recently ran Fiji Water on the Hawaiian Islands.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3359196/square_cropped_tracy.jpg?1673904563","related_urls":[]},{"id":2861059,"entity_id":"wefunder:company_role:2861059","user_entity_id":"wefunder:user:2753252","role":"founder","name":"Walt Kerpa","title":"Manager \u0026 Founder","bio":"Walt is a seasoned entrepreneur, with a career covering the food and beverage, entertainment, construction, and healthcare industries. 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Apologies about the late response! For the investor perk on admission, it would be for CK shows and tours that they control. Depending on where the lineup lands, the promoter will have the decision on how many tickets are release or how much control we might have with taking care of our investors.","author_name":"Walt Kerpa","votes":0,"created_at":"2022-12-31T20:49:07Z"}]}],"faq":[{"question":"For investor perks, when it says VIP or GA admission to CK shoes, does that include festivals like Cali Vibes and Reggae Rise Up that CK plays at, or just specific shows?","answer":"Hi Michelle! Apologies about the late response! For the investor perk on admission, it would be for CK shows and tours that they control. Depending on where the lineup lands, the promoter will have the decision on how many tickets are release or how much control we might have with taking care of our investors."}]}}}