{"data":{"type":"company_profile","id":10473,"entity_id":"wefunder:company:10473","attributes":{"canonical_url":"https://wefunder.com/tradefox","generated_at":"2026-06-15T21:55:42Z","updated_at":"2026-06-15T05:00:07Z","entity_ids":{"company":"wefunder:company:10473","slug":"wefunder:company_slug:tradefox"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-15T21:55:42Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-15T05:00:07Z","as_of":"2026-06-15T21:55:42Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-15T05:00:07Z","as_of":"2026-06-15T21:55:42Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-15T21:55:42Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-15T21:55:42Z","confidence":"medium"}}},"company":{"id":10473,"entity_id":"wefunder:company:10473","slug":"tradefox","name":"Tradefox, Inc.","tagline":"Trust in Recycling ♺\r\nRisk out, Finance in, Planet win!","elevator_pitch":"Tradefox is a business intelligence product providing visibility into the trading reputations of companies in the recycling industry. Our 6,000+ members are industry professionals, banding together to stop fraud and other unfair trading practices. Our core product is the Trade Reputation Report. These reports consist of firmographic data, import/export trade data, materials traded, association memberships, post-trade reviews between verified trading partners and a TrustScore rating.","story":"Tradefox is solving the biggest problem in the recycling industry – the lack of transparency. This lack of transparency results in unnecessary costs which decreases the viability of recycling, leading to the disposal of $100’s of billions of material value in landfills every year.We provide visibility into past trading behavior and current industry reputations of companies that buy and sell recyclables. Our goal is to act as a conduit for green capital to enter the recyclables trade, increasing profitability and liquidity for the recovery of more material from waste.\u0026nbsp;The Cost of Limited Transparency1) Fraud and Other\u0026nbsp;Unfair Trading BehaviorOne billion dollars is lost every year to unfair trading practices ranging from quality manipulation, contract cancellation, unpaid quality claims and outright fraud. Limiting capital losses is the key to increasing industry investment and the viability of recovering recyclables from waste streams. The above claim is made\u0026nbsp;based on\u0026nbsp;research conducted by Scrap Connection, BV indicating that the total losses suffered by buyers average about 1% of purchases/imports globally. 2) Limited Access to Trade FinanceAffordable and effective trade finance is difficult to obtain. Risk managers are unable to assess their customers' exposure to unfair trading practices. Providing company reputation visibility allows financial institutions to allocate green capital into the recycling industry. 3) Lack of Insurance for Key Trading RisksInsurance companies are unwilling to underwrite losses to unfair trading practices due to a lack of data insights into company trading behaviors. With the threat of losses that can bankrupt a business, insurance coverage is an imperative and provides additional assurance to the finance sector. How Tradefox Solves these Problems1) Database of Trading ReputationsTradefox has spent the last four years establishing its technology platform as a solution for avoiding losses from unfair trading practices; representing recyclers, material consumers, traders, brokers, logistics, financiers and insurers.Today we have:Trade reputation reports on more than 150,000 companies 5,300 + members spanning across 183 counties100,000 peer-to-peer reviews on individually verified tradesVisibility into 220,000 + unique trading relationships2.3 million verified buyer-seller trades matched by machine learning.Counter-parties provide the crucial informational feedback loop - rating each other on metrics such as integrity, material quality, payment, shipping and the handling of quality claims.Our scoring algorithm combs through the data on trade reputation reports, providing a high-level assessment on each company’s reliability and trustworthiness. We now have more members than the Top 3 leading international recycling trade associations combined.2) Market Access for Sustainability\u0026nbsp;Focused InvestmentTradefox business intelligence provides intrinsic value to financial institutions eager to deploy sustainable investment funds, but wary of the risks of backing this large, but poorly developed market. Powered by data analytics, peer-to-peer performance reviews and trading history, Tradefox can provide key market intelligence \u0026amp; data insights into the interconnectivity of the market \u0026amp; quality of ongoing trading relationships.3) Partnerships with Finance and Insurance Institutions\u0026nbsp;By complementing our partners’ credit and risk analysis with Tradefox’s understanding of operational and behavioral properties of market participants, we can broaden the industry’s access to financial products and address uninsurable risks in the industry.Business Model Tradefox is strategically increasing our database asset value as we develop and educate the market, build the brand and onboarding new members through a data exchange program.Companies earn credits and free access to the platform by reviewing their trading history with verified trading partners - building value for all members. Credits unlock due diligence reports, which are monitored on an ongoing basis for an additional fee.Once companies deplete their credits, they move to a pay as you go or subscription model to access Tradefox reports and other features.Unlocking Sustainable CapitalThe market for sustainable finance has grown to $1.2 Trillion, and future growth looks highly likely given that financial institutions have committed $6 Trillion + before 2030.Our unique data insights allow risk managers to better assess sustainable funding opportunities within the recycling industry, channeling green capital to where it can make the greatest direct impact, facilitating real and tangible change.Growth StrategyWe have prioritized new membership growth in Central Asia and the Middle East to capture the predominant buyer-side of the global market, as well as exporters from North America and Europe who sustain a competitive edge by maintaining their Tradefox profiles. Our next phase of business development extends the scope of data acquisition and member onboarding to the rest of Asia across all material types. By partnering with emerging recyclables exchanges, national and international trade associations we estimate a 10x increase in market capture in the next two years (not guaranteed).This will be followed by a move into intranational trade where more complex relationships in the circular economy exist, meaning significant opportunities for additional products and services. Forward looking projections cannot be guaranteed.Forward looking projections cannot be guaranteed.Revenue ForecastCombined revenue streams driven by subscription licenses are projected to generate $12-15 million revenue in 3 years, scaling 2.3x over years 4 \u0026amp; 5 as Tradefox expands into new data categories (ie. ESG reporting), new geographies and intra-national markets (not guaranteed).Positioning services between trade partners giving access to insurance and finance products and scaling the addressable market\u0026nbsp;will drive exponential growth towards a $1 billion valuation in 6-8 years (not guaranteed).Forward looking projections cannot be guaranteed.Use of FundsTradefox is committed to a VC investor readiness program following this final round of SEED investment, closing a priced round in 18 to 24 months, although ability to close VC funding at all or within this timeframe is not guaranteed.Funds will be used to support talent and data acquisition, continued market development and scaling up in-person attendance at international and sector specific conferences \u0026amp; trade shows.It will fund the technical development of deep analytics, machine learning\u0026nbsp;algorithms, an underlying blockchain ledger (DLT) and APIs to support the demands of financial, credit, insurance and debt management institutions.Your investment into Tradefox will drive change by helping the recycling supply chain become more efficient and improve profit margins for companies at the forefront of the circular economy.","location":"Dover, DE","website":"https://www.tradefox.co","total_amount_raised":1567631,"total_investors":2109,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/tradefox","https://www.tradefox.co"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/10473/xxl_cropped_Foto_1.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/10473/large_cropped_wefunder_logo.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/10473/standard_cropped_Foto_1.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/10473/standard_cropped_Foto_1.jpg","profile_video_url":"https://wefunder.wistia.com/medias/tvksuwkica"},"links":{"company_url":"https://www.tradefox.co","linkedin_url":"https://linkedin.com/company/tradefox","twitter_url":"https://twitter.com/ScrapCommunity","facebook_url":"https://www.facebook.com/TradefoxGlobal/","youtube_url":"https://youtube.com/channel/UCEZb-xpV9cS5sI3cBzsTaMw"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"6,200 Tradefox Members from 183 countries Average 65% increase YOY."},{"index":2,"claim_id":"claim-fact-2","value":"+250,000 buyer-seller transactions reviewed by verified trading partners. 405% annual increase"},{"index":3,"claim_id":"claim-fact-3","value":"🚀 2.5 million matched and verified buyer-seller transactions. 500% increase YOY."},{"index":4,"claim_id":"claim-fact-4","value":"👓 Visibility into over 220,000 unique trading partner relationships."},{"index":5,"claim_id":"claim-fact-5","value":"💸 $1 trillion industry growing at 5-10% CAGR with a $100 billion immediately addressable market."},{"index":6,"claim_id":"claim-fact-6","value":"📄 150,000 + Business Reports on companies that buy and sell recyclables."},{"index":7,"claim_id":"claim-fact-7","value":"🥇 First Place in Startup Bootcamp Amsterdam accelerator program. (TechStars Affiliate)"},{"index":8,"claim_id":"claim-fact-8","value":"🧙‍♂️ Management team has 70+ years exp. in intl. trade, data viz, tech. \u0026amp; structured finance."}],"team":[{"id":49211,"entity_id":"wefunder:company_role:49211","user_entity_id":"wefunder:user:60297","role":"founder","name":"Chris Yerbey","title":"Founder \u0026 CEO","bio":"25 year recycling industry veteran with experience in multiple roles within the global supply chain for recycling. Serial entrepreneur with 5 successful companies including 1 tech startup exit. 12,000 LinkedIn industry contacts to vouch for him.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/49211/square_cropped_Chris_photo_2.jpg?1705665339","profile_url":"https://wefunder.com/chrisyerbey","personal_url":"http://www.tradefox.co","linkedin_url":"https://www.linkedin.com/in/chris-yerbey-bb268225/","related_urls":["https://wefunder.com/chrisyerbey","http://www.tradefox.co"]},{"id":3184478,"entity_id":"wefunder:company_role:3184478","user_entity_id":"wefunder:user:128694","role":"founder","name":"Will Cavendish","title":"CTO / CSO","bio":"20 yrs as an entrepreneur, founder, XD \u0026amp; innovative CTO. Built a pioneering tech company specialising in global data visualisation and education (serving NASA, UNEP, IBM, \u0026amp; Google). Delighted to make a direct positive impact in the Circular Economy.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3184478/square_cropped_Profile_Photo.jpg?1770746551","profile_url":"https://wefunder.com/willcavendish","linkedin_url":"https://www.linkedin.com/in/will-cavendish-b937a84/","related_urls":["https://wefunder.com/willcavendish"]},{"id":4177804,"entity_id":"wefunder:company_role:4177804","role":"employee","name":"Floris Solleveld","title":"Head of Commercial ","bio":"12 years of entrepreneurship have equipped Floris with the skills to run our commercial team. He is no stranger to the challenges of startup life, having guided his previous venture from its inception to a rewarding exit.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4177804/square_blob.jpg?1705665554","related_urls":[]},{"id":3184477,"entity_id":"wefunder:company_role:3184477","user_entity_id":"wefunder:user:2758462","role":"employee","name":"Duncan Walker","title":"Market Research / Trade Finance","bio":"Structured Finance Valuation specialist, 10 yrs of modelling complex, illiquid assets for Deutsche Bank. Loves markets and risk, excited about how transformative quality information \u0026amp; trading systems could be for industry trade finance supply.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3184477/square_cropped_Duncan_Walker_Profile_Photo.jpg?1705665554","profile_url":"https://wefunder.com/duncan.walker.2","linkedin_url":"https://www.linkedin.com/in/duncan-walker-a24773b5/","related_urls":["https://wefunder.com/duncan.walker.2"]},{"id":3186625,"entity_id":"wefunder:company_role:3186625","user_entity_id":"wefunder:user:2763708","role":"employee","name":"Denise Gerards","title":"Senior Head of Operations","bio":"7 years experience in start-ups. Set up the operational and legal department for a multibillion automotive Berlin-based tech scale up ($460 million Softbank investment). Now continuing her career in tech, making an impact in the recycling industry.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3186625/square_cropped_denisecropped.jpg?1705665554","profile_url":"https://wefunder.com/denise.gerards","linkedin_url":"https://www.linkedin.com/in/denise-gerards-60292694/","related_urls":["https://wefunder.com/denise.gerards"]},{"id":3281578,"entity_id":"wefunder:company_role:3281578","user_entity_id":"wefunder:user:282647","role":"employee","name":"Ashwani Dutt","title":"VP of Operations, Central Asia","bio":"18 years experience in international trade across multiple commodities and 25 countries. 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Driving the team of developers to create the best possible platform.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3161907/square_cropped_Damir_Dardagan_photo_new.jpg?1705665554","profile_url":"https://wefunder.com/damir.dardagan","related_urls":["https://wefunder.com/damir.dardagan"]},{"id":3161908,"entity_id":"wefunder:company_role:3161908","user_entity_id":"wefunder:user:2760099","role":"employee","name":"Ervin Djogic","title":"Lead Software Engineer ","bio":"Full stack engineer and architect providing oversight \u0026amp; solution design for the development team.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3161908/square_cropped_Ervin.jpg?1705665554","profile_url":"https://wefunder.com/ervin.djogic","related_urls":["https://wefunder.com/ervin.djogic"]},{"id":68076,"entity_id":"wefunder:company_role:68076","user_entity_id":"wefunder:user:74202","role":"employee","name":"Poonam Dhiman Bansal","title":"Customer Support ","bio":"As the Data Team Manager Poonam oversees our Delhi based data specialists and CSMs. The team are responsible for data verification, due diligence, analysis and reporting.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/68076/square_cropped_Poonam.jpg?1705665554","profile_url":"https://wefunder.com/poonam.dhiman.bansal","related_urls":["https://wefunder.com/poonam.dhiman.bansal"]}],"featured_investors":[{"id":5250,"entity_id":"wefunder:company_investor_profile:5250","investor_profile_id":105450,"investor_profile_entity_id":"wefunder:investor_profile:105450","subject_entity_id":"wefunder:user:76319","name":"Yang Bin Kwok","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/76319/medium_cropped_2B25ECAD-D8EB-4D7F-913A-14A5DF2D7F05.jpg","profile_url":"https://wefunder.com/kwokyangbin","investment_total":200000,"investment_info":"Invested $50,000 this round \u0026 $150,000 previously","is_lead_investor":true,"related_urls":["https://wefunder.com/kwokyangbin"]}],"investor_memos":[],"tab_counts":{"posts":60,"ask_questions":161,"featured_investors":1,"faq_entries":5},"active_fundraises":[{"id":68636,"entity_id":"wefunder:fundraise:68636","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":500,"max_purchase":9,"funding_target":100000.0,"funding_started_at":"2023-04-14T21:51:03Z","funding_closed_at":"2024-04-30T04:00:50Z","auto_close_at":"2024-04-30T03:59:59Z"},{"id":68637,"entity_id":"wefunder:fundraise:68637","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":500,"max_purchase":9,"funding_target":1000000.0,"funding_started_at":"2022-11-21T13:59:18Z"},{"id":28009,"entity_id":"wefunder:fundraise:28009","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":200,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2019-08-28T19:16:24Z","funding_closed_at":"2020-09-01T05:02:32Z","auto_close_at":"2020-09-01T03:59:59Z"},{"id":6441,"entity_id":"wefunder:fundraise:6441","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":200,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2016-11-15T03:05:30Z","funding_closed_at":"2017-11-01T04:01:22Z","auto_close_at":"2017-11-01T03:59:59Z"}],"latest_fundraise":{"id":68636,"entity_id":"wefunder:fundraise:68636","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2023-04-14T21:51:03Z","funding_closed_at":"2024-04-30T04:00:50Z","terms":{"eb":"$27.5M","nb":"$30M","txt":"valuation cap"}},"recent_posts":[{"id":173945,"entity_id":"wefunder:feed_item:173945","type":"FeedItem::Update","visibility":"public","title":"Summer 2024 Investor Update","preview":"Dear Investors,It's been quite a while since I've provided a long-form update, but as there is quite a lot going on this will have to be a long one. :) Please set aside about 5 - 8 minutes to go through this update and thank you in advance for your time. Wefunder Campaign ResultsI am pleased to share the results of our WeFunder campaign. Over the past 12 months, we raised over $1.1 million. A significant portion of this amount, $947,491, came from our existing investors who chose to reinvest....","published_at":"2024-06-11T13:35:05Z","author_name":"Chris Yerbey","url":"/feed/173945","canonical_url":"https://wefunder.com/feed/173945"},{"id":173063,"entity_id":"wefunder:feed_item:173063","type":"FeedItem::Update","visibility":"public","title":"Final Hours to Join Our Journey – Invest in Tradefox Today!","preview":"Thanks to the incredible response from both new and returning investors, we have successfully raised $1.1 million! Your enthusiasm and belief in our mission to revolutionize the recycling industry have brought us this far, and for that, I am immensely grateful.12 Hours Left – Don’t Miss Out!There are only 12 hours left in our campaign. If you’ve been watching our progress and considering whether to join, now is the moment to act. Investing in Tradefox is not just about financial returns; it’s...","published_at":"2024-04-29T14:12:54Z","author_name":"Chris Yerbey","url":"/feed/173063","canonical_url":"https://wefunder.com/feed/173063"},{"id":172986,"entity_id":"wefunder:feed_item:172986","type":"FeedItem::Update","visibility":"public","title":"Final Two Days: Tradefox’s Breakthrough Services Empower Recycling","preview":"Dear Investors,With only two days remaining in our Wefunder campaign, I am excited to share a glimpse into the innovative services that are propelling Tradefox to new heights of market leadership and transforming the way the recycling industry conducts business globally.1. Introduction Services: Connecting the DotsTradefox's Introduction Services are designed to break down barriers in global trade. Through detailed interviews and leveraging our extensive database, we meticulously craft connec...","published_at":"2024-04-27T14:59:25Z","author_name":"Chris Yerbey","url":"/feed/172986","canonical_url":"https://wefunder.com/feed/172986"},{"id":172978,"entity_id":"wefunder:feed_item:172978","type":"FeedItem::Update","visibility":"public","title":"Final Three Days: Why Investing in Tradefox is Right for You","preview":"Dear Investors,We have reached the final 3 days of our equity crowdfunding campaign on Wefunder.I want to take this opportunity to emphasize not just the mission and impact of Tradefox, but specifically what you, as an investor, stand to gain by joining us on this transformative journey.1. Attractive Financial Returns with Strategic ExpansionTradefox has demonstrated dramatic revenue growth, with a 17X revenue increase in 2023, and we are just getting started. Our strategic expansion plans ar...","published_at":"2024-04-26T19:43:24Z","author_name":"Chris Yerbey","url":"/feed/172978","canonical_url":"https://wefunder.com/feed/172978"},{"id":172570,"entity_id":"wefunder:feed_item:172570","type":"FeedItem::Update","visibility":"public","title":"$250K New Investment: Join Us!","preview":"I am thrilled to share a recent achievement in our fundraising efforts. Over the past few weeks, we have successfully raised an additional $250,000 from our accredited investors. This achievement is now prominently displayed on our WeFunder ticker.With the campaign nearing its conclusion, only $80,000 remains available. The opportunity is open to both accredited and unaccredited investors and will be closing shortly—in just 11 days.If you wish to increase your stake, I encourage you to do so ...","published_at":"2024-04-17T18:41:26Z","author_name":"Chris Yerbey","url":"/feed/172570","canonical_url":"https://wefunder.com/feed/172570"},{"id":172282,"entity_id":"wefunder:feed_item:172282","type":"FeedItem::Update","visibility":"public","title":"Major Win! €2.2M Grant on Horizon for Tradefox","preview":"Dear Investors,We're thrilled to share some exciting news with you! Tradefox has successfully passed the first stage of the application process for the prestigious Horizon Europe grant program by the European Commission.Horizon Europe is the EU's key research and innovation funding program, supporting cutting-edge ideas with a total budget of €95.5 billion.Passing the first stage is a significant achievement, placing Tradefox among the top contenders for this competitive grant.\u0026nbsp;Here's wh...","published_at":"2024-04-08T11:55:12Z","author_name":"Chris Yerbey","url":"/feed/172282","canonical_url":"https://wefunder.com/feed/172282"},{"id":171338,"entity_id":"wefunder:feed_item:171338","type":"FeedItem::Update","visibility":"public","title":"Recycling Today Shines Light on Tradefox","preview":"As our WeFunder campaign draws to a close, we're reaching out to our investor community, especially those of our 2,200 investors who've yet to add to their investment. With the campaign ending on April 28th, now is a critical time to consider increasing your stake in Tradefox.In a recent interview with Recycling Today, I had the opportunity to discuss the role Tradefox plays in combating fraud and promoting fair trade practices in the recycling sector. Fraud, especially in the form of materia...","published_at":"2024-04-04T11:32:18Z","author_name":"Chris Yerbey","url":"/feed/171338","canonical_url":"https://wefunder.com/feed/171338"},{"id":171224,"entity_id":"wefunder:feed_item:171224","type":"FeedItem::Update","visibility":"public","title":"Tradefox and Atradius: Changing the Game in Fair Trading","preview":"Remarkable success in recovering lost funds in the first 60 days of 2024, with new cases valued at $1,944,186 leading to potential revenue of $48,604 - $77,800 for Tradefox.- Denise GerardsDear Investors,I'm excited to share with you some recent developments in our Capital Recovery efforts here at Tradefox.As you may recall, our partnership with Atradius has been a game-changer in our mission to help Tradefox members recover losses from unfair trades. With Atradius' vast expertise and global ...","published_at":"2024-03-04T16:43:17Z","author_name":"Chris Yerbey","url":"/feed/171224","canonical_url":"https://wefunder.com/feed/171224"},{"id":171190,"entity_id":"wefunder:feed_item:171190","type":"FeedItem::Update","visibility":"public","title":"Dive Deeper with Tradefox: Key Questions Answered Post-AMA","preview":"In the wake of our recent AMA Tradefox Investor Session, several questions remained unanswered due to time constraints. Your engagement and curiosity are invaluable to us, and in our commitment to open dialogue with our investors, we've taken an extra step to ensure no question goes unansweredWhat’s New?Chris Yerbey, CEO and Will Cavendish, CTO / CSO have recorded an exclusive video, delving into the top 6 questions we didn't get to during our live session. This discussion includes our strate...","published_at":"2024-03-01T15:18:31Z","author_name":"Chris Yerbey","url":"/feed/171190","canonical_url":"https://wefunder.com/feed/171190"},{"id":171096,"entity_id":"wefunder:feed_item:171096","type":"FeedItem::Update","visibility":"public","title":"17X Revenue Growth in 2023!","preview":"Tradefox announces a significant achievement with a 17X increase in revenue for the year 2023, reaching $124,300 up from $7,200 in 2022.\u0026nbsp;- Chris YerbeyDear investors, I\u0026nbsp;have been looking forward to making this announcement for some time. This is a proud day for me personally and a proud day for the team who have been working with tireless persistence over the past few years to make the Tradefox vision a reality. It is with great pleasure that I am announcing that Tradefox recorded a...","published_at":"2024-02-26T13:25:00Z","author_name":"Chris Yerbey","url":"/feed/171096","canonical_url":"https://wefunder.com/feed/171096"},{"id":171040,"entity_id":"wefunder:feed_item:171040","type":"FeedItem::Update","visibility":"public","title":"2024 Investor Pitch Deck","preview":"In follow up to our presentation of the most current Tradefox Pitch Deck last week, I'm making this document available for viewing during the remaining few weeks that our campaign is open on Wefunder. This deck includes a revision of our financial projections.We are planning to close this campaign on April 1, 2024. There are 5 weeks remaining to add your investment. This will most certainly be the last opportunity for crowdfunding investors to purchase an equity position in Tradefox.If you ar...","published_at":"2024-02-23T11:29:18Z","author_name":"Chris Yerbey","url":"/feed/171040","canonical_url":"https://wefunder.com/feed/171040"},{"id":170910,"entity_id":"wefunder:feed_item:170910","type":"FeedItem::Update","visibility":"public","title":"Tradefox Investor Deck","preview":"As the closing of our public equity campaign approaches, we are presenting our first investor update of 2024 as a LIVE Investor AMA Session.Please review this session if you are considering a new investment in Tradefox. In this video:Chris Yerbey presents the latest investor deck which covers our vision for 2024 forward with a glimpse into some of the incredible growth opportunities we are working on currently.Two of our most notable investors, Phil Apostolou (impact investor) and Hans Werner...","published_at":"2024-02-19T14:52:51Z","author_name":"Chris Yerbey","url":"/feed/170910","canonical_url":"https://wefunder.com/feed/170910"},{"id":167739,"entity_id":"wefunder:feed_item:167739","type":"FeedItem::Update","visibility":"public","title":"AMA Tradefox Live Investor Session","preview":"As the closing of our public equity campaign approaches, we are presenting our first investor update of 2024 as a LIVE Investor AMA Session.Please join us! All current investors and anyone who is considering investing are invited to join the Zoom call on February 15th at 10 am PST, 1 pm EST, 7 pm CET.Chris Yerbey will present the latest investor deck which covers our vision for 2024 forward with a glimpse into some of the incredible growth opportunities we are working on currently. Two of our...","published_at":"2024-02-07T19:30:05Z","author_name":"Chris Yerbey","url":"/feed/167739","canonical_url":"https://wefunder.com/feed/167739"},{"id":167644,"entity_id":"wefunder:feed_item:167644","type":"FeedItem::Update","visibility":"public","title":"Nick Clark Joins Tradefox as Head of Customer Success","preview":"I am thrilled to announce that Nick Clark has joined our team as Head of Customer Success. (LinkedIn Profile)With over 15 years of experience managing customer-facing teams and implementing customer service solutions at high-growth companies, Nick will be invaluable as we build out a world-class customer experience.In previous roles, Nick assembled and led customer success teams responsible for the entire customer lifecycle from pre-sales to onboarding to ongoing operations. He specializes in...","published_at":"2023-10-06T15:54:52Z","author_name":"Chris Yerbey","url":"/feed/167644","canonical_url":"https://wefunder.com/feed/167644"},{"id":167518,"entity_id":"wefunder:feed_item:167518","type":"FeedItem::Update","visibility":"public","title":"Floris Solleveld Joins Tradefox as Head of Commercial","preview":"\u0026nbsp;We’d like to welcome Floris Solleveld to our Tradefox family as the new Head of Commercial. With two decades immersed in digital marketing and 12 impressive years navigating the entrepreneurial waters, Floris is going to be a game-changer for us.Floris's career is a testament to his understanding of the digital marketing landscape. He has consistently demonstrated his adeptness in identifying vital sales channels, setting up robust marketing organizations, and working data-driven across...","published_at":"2023-10-03T20:46:24Z","author_name":"Chris Yerbey","url":"/feed/167518","canonical_url":"https://wefunder.com/feed/167518"},{"id":166751,"entity_id":"wefunder:feed_item:166751","type":"FeedItem::Update","visibility":"public","title":"Tradefox Joins Forces with Global Insurance and Collections Giant Atradius","preview":"Tradefox and Atradius are joining forces in a pivotal partnership aimed at helping Tradefox members recover losses from unfair trades—a significant move we've been working on for nearly a year. Boasting around $1.4 billion in revenues and claiming 24% of the global credit insurance market, Atradius stands as a giant in credit insurance and collections. Central to their services, Atradius aids businesses worldwide in retrieving unpaid invoices and B2B debts. With a footprint in over 50 countri...","published_at":"2023-10-02T16:50:37Z","author_name":"Chris Yerbey","url":"/feed/166751","canonical_url":"https://wefunder.com/feed/166751"},{"id":166625,"entity_id":"wefunder:feed_item:166625","type":"FeedItem::Update","visibility":"public","title":"New Milestone: 200,000 Trade Reviews!","preview":"Trade reviews (post-trade feedback provided between verified trading partners) is the most important information we collect from our members. In August, we crossed a major milestone: 200,000 trade reviews! These reviews are now being submitted at rapidly increasing rate, approaching 20,000 per month. (We have 211,453 at the moment of publishing this update!)This is an incredible accomplishment, both in the shear quantity of reviews and the acceleration in average number of reviews submitted p...","published_at":"2023-08-25T16:15:16Z","author_name":"Chris Yerbey","url":"/feed/166625","canonical_url":"https://wefunder.com/feed/166625"},{"id":166136,"entity_id":"wefunder:feed_item:166136","type":"FeedItem::Update","visibility":"public","title":"Tradefox Customers Speak Out - GDB International","preview":"I want to share a few videos from some of our most important customers, to give you an idea of the kind of feedback we get on a regular basis. Today, hear Vinay Sharma's thoughts on Tradefox!GDB International Inc. is a US company, with revenues approaching $1 billion, trading in recycled paint, metals, plastics and paper. Vinay Sharma is head trader and is one of 10 team members actively using Tradefox. He was one of the first Tradefox members working for one of the largest industry leaders t...","published_at":"2023-08-03T15:49:26Z","author_name":"Chris Yerbey","url":"/feed/166136","canonical_url":"https://wefunder.com/feed/166136"},{"id":165170,"entity_id":"wefunder:feed_item:165170","type":"FeedItem::Update","visibility":"public","title":"Tradefox in Palo Alto \u0026amp; an Investor Response","preview":"On June 15th, I participated in a pitching event at Silicon Valley Funding Forum. There were more than 150 present at the event which was held at the Crossroads Auditorium in Palo Alto. After the presentation, I met with several angel investors and a consultant which specializes in grants for US and Dutch companies. The conversations with investors are still on-going and we have now been introduced to a specialist within the Dutch consulate who can guide us through various options within the ...","published_at":"2023-06-28T15:44:18Z","author_name":"Chris Yerbey","url":"/feed/165170","canonical_url":"https://wefunder.com/feed/165170"},{"id":164341,"entity_id":"wefunder:feed_item:164341","type":"FeedItem::Update","visibility":"public","title":"Interview with Startup Bootcamp Founder","preview":"I was interviewed by Ruud Hendriks , the founder of the leading accelerator program outside of the US, Startup Bootcamp, in September 2019. (We were their first pick in their first accelerator program launched in Amsterdam.) I just came across the video today and thought it would be perfect to share with anyone considering an investment. You can watch the video here.In this video you will learn about: 0:30 The pivot from Scrap Connection to Tradefox business intelligence1:17 How Tradefox is a...","published_at":"2023-06-06T11:48:50Z","author_name":"Chris Yerbey","url":"/feed/164341","canonical_url":"https://wefunder.com/feed/164341"},{"id":164295,"entity_id":"wefunder:feed_item:164295","type":"FeedItem::Update","visibility":"public","title":"Investor Update June 2, 2023","preview":"Dear Investors,I believe you are all aware that we have a new crowdfunding campaign which went live just a few weeks ago. You can find this at www.wefunder.com/tradefox. There is still room for Early Bird investors, so if you haven’t had a chance to add to your investment, make sure you do so soon. We have a lot of updates which we have been sitting on while waiting on the final clearance from Wefunder to launch the campaign simultaneously in the US and the EU.For those of you that are consid...","published_at":"2023-06-02T16:36:42Z","author_name":"Chris Yerbey","url":"/feed/164295","canonical_url":"https://wefunder.com/feed/164295"},{"id":161310,"entity_id":"wefunder:feed_item:161310","type":"FeedItem::Update","visibility":"public","title":"MRAI Conference / Last Days Private Campaign","preview":"Just a quick post to let everyone know that we are planning to open the public crowdfunding round next week in the EU and US.If you missed my last post or email, please have a look. We have been running our campaign in private mode for the last several weeks before taking the campaign public. The purpose is to give all current investors the opportunity to add to their previous investment at preferential terms.We set aside $500,000 under “Early Bird” terms at a $27.5 valuation cap. We are now ...","published_at":"2023-02-15T12:40:18Z","author_name":"Chris Yerbey","url":"/feed/161310","canonical_url":"https://wefunder.com/feed/161310"},{"id":160582,"entity_id":"wefunder:feed_item:160582","type":"FeedItem::Update","visibility":"public","title":"Establishing Tradefox in Silicon Valley","preview":"Dear Investors,2023 is shaping up to be an amazing year! You will be hearing from me more\u0026nbsp;frequently\u0026nbsp;for a while because so many great things are lining up that I’m going to need to make several short but important updates to keep you posted!New Funding Round Reminder in Private Mode!We are at a point now with Tradefox, where a VC round is on the horizon. We have established clear product market fit as evidenced by the incredible growth in member provided trade feedback. I believe w...","published_at":"2023-01-17T23:02:05Z","author_name":"Chris Yerbey","url":"/feed/160582","canonical_url":"https://wefunder.com/feed/160582"},{"id":158739,"entity_id":"wefunder:feed_item:158739","type":"FeedItem::Update","visibility":"public","title":"Investor Update December 2022","preview":"Dear Investors,It's been six months since our last update and there's a lot to report on so let's get started.Industry Awareness and EngagementOur team has been continuing to focus on ramping up industry engagement. As with any first-to-market product, a lot of time, energy and capital needs to be invested to educate the market on our unique technology solutions.During the pandemic years, we made significant progress in this area by hosting virtual conferences. Virtual conferences are largely...","published_at":"2022-12-15T20:55:56Z","author_name":"Chris Yerbey","url":"/feed/158739","canonical_url":"https://wefunder.com/feed/158739"},{"id":156947,"entity_id":"wefunder:feed_item:156947","type":"FeedItem::Update","visibility":"public","title":"Reg D Investment Round Closing","preview":"We are pleased to announce that we have secured\u0026nbsp;81%\u0026nbsp;of our $1 million goal for the current Reg D Investment Round. We extended the round to July 31st, due to the fact that I was mostly unavailable for investor calls while we prepared and attended important industry conferences hosted by the Material Recycling Association of India and Bureau of International Recycling.We are preparing to open public round via a well known equity crowd funding site which has a very large accredited in...","published_at":"2022-07-22T12:58:01Z","author_name":"Chris Yerbey","url":"/feed/156947","canonical_url":"https://wefunder.com/feed/156947"}],"q_and_a":[{"id":236281,"entity_id":"wefunder:comment:236281","question":"Hi Chris, I've been an investor since the 2018 wefunder round. I believe in the big idea you are working on and am rooting for you to crack it. I'd appreciate your input on a few concerns: 1. 10 years after starting the company, revenues are still insignificant and neither the pitch nor the update talks much about revenues. Why is the team not focussed more on generating revenue and proving the business model? Or what's holding you from growing revenues? Especially in today's funding climate, I believe this is critically important. 2. The predictions in some earlier answers below seem quite unrealistic (e.g. predicting the business would break even by the end of 2020, or IPO 3 years after 2021). Could you share your learnings from this and how you plan to make projections more robust going forward? 3. In the financial statements of 2020 and 2021 under related party transactions, it is stated that the CEO loaned the Company $86,450 at a 9% interest rate, while at the same time the Company has loaned the CEO $164,451 at a 3% interest rate. This is a red flag as it means net you are both personally earning interest from the company and at same time benefiting from liquidity. Why was it structured this way? What is the current situation wrt related party transactions? Are there checks and balances in place to avoid such situation in the future? Thank you and wishing you and the team all the best!","author_name":"Wouter K","votes":12,"created_at":"2023-02-25T10:36:14Z","canonical_url":"https://wefunder.com/tradefox#question-236281","answers":[{"id":248726,"entity_id":"wefunder:comment:248726","answer":"Hi Wouter, Thank you for your patience and thanks a lot for the catch on the oversight in the related party transaction! Questions 1 and 2 are excellent questions and would require quite a lot of text to reply to them here, so I have decided to use them as the basis for the next investor update. Additionally, I think commenting on our history and sharing the details of our delayed revenue strategy would benefit all investors, especially new potential investors who haven't been following our progress as you have for the last few years. I'll address your last question here. First of all, this was simply an oversight on my part and a misunderstanding of the CPA that reviewed our financials. The loan was from a related party, but not from myself. When I reviewed the CPA's work, I completely missed this error. Thanks to you, we caught it and uploaded the revised 2020-2021 CPA review on March 23rd. Regarding the policy in general, any related party transaction is disclosed and there's always a paper trial. In this case, we had a loan agreement in place and followed the terms of that agreement maintaining an arms length business relationship with that person. Be on the lookout for the update in the next few days . I'm working on it currently. Thanks again, Wouter! :)","author_name":"Chris Yerbey","votes":1,"created_at":"2023-05-31T13:45:40Z"}]},{"id":234692,"entity_id":"wefunder:comment:234692","question":"What was the revenue in 2022 and what is the estimated revenue for Q1 2023 and FY 2023?","author_name":"Boudewijn Berendsen","votes":9,"created_at":"2023-02-14T12:57:35Z","canonical_url":"https://wefunder.com/tradefox#question-234692","answers":[{"id":248808,"entity_id":"wefunder:comment:248808","answer":"Hi Boudewijn, Thanks for your patience. We ended up posting this information once we launched the new crowdfunding campaign last month. However, hold tight because we need to make a revision to those projections. In the next couple of weeks, I will be sharing our latest projections which are based on 6 more months of experience and which also reflect the challenges in the local labor markets. We are still approaching a revenue growth curve, but we will need a little more time to achieve the lift-off we are all looking for. However, you will see in coming updates that we've been making some very exciting progress in asset growth which is based on the success of our flywheel for creating product value growth by strategically delaying our subscription sales. :)","author_name":"Chris Yerbey","votes":1,"created_at":"2023-06-01T09:35:19Z"}]},{"id":243445,"entity_id":"wefunder:comment:243445","question":"Hi, I'm having a hard time justifying a $30 million valuation from a company with ~ $4,000 in revenues last year. Yet with projections of $12 million in revenue in the next 3 years! Really! I say this as someone who regrettably invested in your original fundraise back in 2017. Six years later and you haven't met any of your revenue goals from that first fundraise, but magically now your primed for exponential growth? On Feb 25, in the comments below, Wouter K asked you some very pointed questions regarding your business dealings. Why haven't you answered him? Got something to hide?","author_name":"Daniel Anthony","votes":6,"created_at":"2023-04-18T11:33:02Z","canonical_url":"https://wefunder.com/tradefox#question-243445","answers":[{"id":248725,"entity_id":"wefunder:comment:248725","answer":"Hi Daniel, Thank you for your questions. Answering your first question and Wouter's questions here would have taken quite a lot of space and because I think the answers will be very valuable for everyone, I decided to make the responses the content for the next investor update. :) I will address your last question here. But the short answer is very simple. It was an oversight during the review process. The CPA stated the loan granter incorrectly and when I reviewed his work, I didn't catch this mistake. This loan was from a related party and not from me. But, it has been corrected. Thanks to Wouter pointing out the discrepancy, we uploaded the corrected version of the 2020-2021 CPA Review on March 23rd. We have been working diligently to build value for both our customers and investors which takes time, perseverance and dedication, the results of which will benefit everyone. I hope that once you see the coming updates, we will win you back. You can expect three substantial updates coming in the next few weeks. If you have additional questions, please let me know. Thanks!","author_name":"Chris Yerbey","votes":1,"created_at":"2023-05-31T13:32:51Z"}]},{"id":32813,"entity_id":"wefunder:comment:32813","question":"Hi Chris. It has been over 1.5 years since the close of the round. It would be great to receive a detailed investor update regarding how things are shaping up, MRR for 2018, how the valuation may have improved over time and if you are considering further Reg CF/VC rounds.","author_name":"Viral Trivedi","votes":6,"created_at":"2019-01-06T15:25:12Z","canonical_url":"https://wefunder.com/tradefox#question-32813","answers":[]},{"id":322702,"entity_id":"wefunder:comment:322702","question":"It seems that TradeFox's website (https://tradefox.co/) is back up. Perhaps someone can pay an unannounced visit to TradeFox's office at the following address: Singel 542 TNW City building 1017 AZ Amsterdam You know, just to make sure that the company still exists. :)","author_name":"Alexander Kazhinsky","votes":4,"created_at":"2026-01-09T01:01:52Z","canonical_url":"https://wefunder.com/tradefox#question-322702","answers":[]},{"id":331042,"entity_id":"wefunder:comment:331042","question":"I have not heard on your progress, Please send us note on whats the future looks like for the company and the investors. best regards","author_name":"Zahid H Shah","votes":3,"created_at":"2026-04-14T19:50:34Z","canonical_url":"https://wefunder.com/tradefox#question-331042","answers":[]},{"id":235005,"entity_id":"wefunder:comment:235005","question":"Hi.. May I suggest Tradeox Inc to collaborate with https://wefunder.com/zerocarbon \u0026amp; https://wefunder.com/zerocarbon","author_name":"George Simons","votes":3,"created_at":"2023-02-16T03:58:59Z","canonical_url":"https://wefunder.com/tradefox#question-235005","answers":[{"id":248732,"entity_id":"wefunder:comment:248732","answer":"Hi George, Thanks so much for the recommendation. I looked into your recommendation in February, but I want to take a few minutes today to share my thoughts. Zero Carbon is an interesting company. They are solving what I consider the last challenge in recycling waste. Around 2004/2005, I worked on a project which had the potential to take all waste material directly from waste collection companies and recycle almost 100%. The secret to getting such a high rate of recycling, was a plan for converting the wet food, soiled paper and low value plastics into fuel cubes. These fuel cubes would have been mixed with coal and burned for energy. This would have been allowed the coal plants to become greener and would have allowed us to close landfills (one of my main goals with Tradefox). It was an exciting project at the time, but look how far things have come in 20 years! Now you have companies like Zero Carbon solving this last challenge in a much (MUCH) more environmentally friendly way. And this is very exciting! I see a point in the future where our visions' merge, making it possible to reach the goal of recycling 100% of waste. I've reached out to Julien to connect. Thanks so much for making this suggestion.","author_name":"Chris Yerbey","votes":0,"created_at":"2023-05-31T14:06:53Z"}]},{"id":91133,"entity_id":"wefunder:comment:91133","question":"What is your plan for customer retention?","author_name":"Hasan Stewart","votes":3,"created_at":"2020-05-23T02:51:29Z","canonical_url":"https://wefunder.com/tradefox#question-91133","answers":[{"id":99400,"entity_id":"wefunder:comment:99400","answer":"Hi Hasan, our plan is to continue to improve the value of the trading reputation information our customers pay for by obtaining feedback from many more companies around the world who trade in recyclables. We also see the upcoming conference as a way of getting people to create a habit of looking up companies. They will want to do this when they are setting up one on one meetings especially. We believe that after each conference, we should be able to retain 70% of the attendees as monthly subscribers. The main point we have been struggling with is finding a way get customers to create a habit of using our product. For that reason, our process for following up with members both via automated and manual contact is influenced by the frequency with which they are using our product. The less often they access the site to look up companies, the more we reach out to them to make sure they are thinking of us. This will even include regular phone calls to check in where needed in the near future.","author_name":"Chris Yerbey","votes":0,"created_at":"2020-07-28T10:08:18Z"}]},{"id":18325,"entity_id":"wefunder:comment:18325","question":"What's the current status with our investment?","author_name":"Tao Wang","votes":3,"created_at":"2018-02-21T16:42:10Z","canonical_url":"https://wefunder.com/tradefox#question-18325","answers":[]},{"id":276978,"entity_id":"wefunder:comment:276978","question":"I invested in 2020. Why hasn't my investment fluctuated one way or the other since then?","author_name":"Dan Perry","votes":2,"created_at":"2024-02-22T18:14:13Z","canonical_url":"https://wefunder.com/tradefox#question-276978","answers":[{"id":277180,"entity_id":"wefunder:comment:277180","answer":"Hi Dan, Thanks for reaching out. When you invest using SAFE agreements, the investment you made retains the same value until the company reaches a liquidity moment. At that time, the SAFEs are triggered and stock is issued to the investor based on the terms of the agreement. The valuation cap is upside protection for you and the discount is the downside protection. Our plan is to trigger those SAFE agreements once we close a Series A venture capital round. We have our sights set on a $10 Million investment with a valuation between $50 M and $100 M. The reason that hasn't happened sooner is because we weren't able to achieve substantial revenue growth as quickly as we had hoped. There is a lot of uncertainty when operating as a startup. We set our goals based on all the knowledge we have at the time they is made. If we don't reach all or some of our goals, we learn a lot along the way and revise our projections based on many more months of experience. We also make an inventory of our what we have achieved and what we missed and study why. In 2022 and 2023, we had some very substantial breakthroughs. You can read about them in the updates when you have time. We even had our first year of rapid revenue growth in 2023 (10X). I will be announcing this officially next week. So even though the value of your investment has grown considerably, from an accounting perspective it will remain the same until the stock is issued. I hope this answers your question. Thanks!","author_name":"Chris Yerbey","votes":2,"created_at":"2024-02-24T11:50:44Z"}]},{"id":276709,"entity_id":"wefunder:comment:276709","question":"Chris, also as an investor since 2017, can you please highlight the changes in company valuation over the last 7 years leading up to the current $27.5M?","author_name":"Vincent Lui","votes":2,"created_at":"2024-02-20T04:13:50Z","canonical_url":"https://wefunder.com/tradefox#question-276709","answers":[{"id":277182,"entity_id":"wefunder:comment:277182","answer":"Hi Vincent, This is a difficult question but let me give it a shot. We started our first investor campaign with a $4.5 Million valuation cap. This was based mostly on the domain knowledge of the team which, based on 6 years experience operating a marketplace for scrap metals, wanted to pivot the business to a business intelligence product. There was no BI product in existence. All of this needed to be built and deployed to test the assumptions that the industry even wanted a product like this. So at this stage, the investment made was at the highest risk. The second campaign was opened 2 years later and the valuation cap was set at $7.5 Million. At that point, we had a working product, has completed a management buyout and changed the name of the company / brand to Tradefox. We were starting to see early signs of product market fit, but the investment was still very speculative. We needed more money to continue to build the product at that stage. In between 2020 and 2023, we raised funding only from accredited investors in a Regulation D round. The valuation cap was increased over time from around $7 Million in 2020 to $22.5 - $25 Million in the second half of 2022. This significant increase was based on the fact that we started getting very clear traction with our product. The big driver here was the rapid acceleration in the rate at which companies were providing reviews on their trading partners. You can read a post looking back on that here: https://wefunder.com/updates/166625-new-milestone-200-000-trade-reviews . In this post you will notice the incredible liftoff we were witnessing starting around April 2022. At that point, we were able to show our accredited investors that we had real traction and this was the first sign that we were about to exit the startup phase and enter the scale up phase. Since opening the Wefunder round in 2023, we have achieved numerous crucial milestones. These are all mentioned in our updates. This clearly solidifies the $27.5 and $30 Million valuation caps in our mind and in the minds of the investors who see the risk of failure much less likely and the chance of us reaching a $50M to $100 M valuation in our Series A round and eventually reaching a $1 billion valuation as much more likely. Thanks for asking this question. I hope it is what you were looking for. :) Chris","author_name":"Chris Yerbey","votes":0,"created_at":"2024-02-24T12:15:59Z"}]},{"id":149841,"entity_id":"wefunder:comment:149841","question":"My name is joseph Sullivan , I made a small investmate 3 or so years ago never got A update on the invespment can you help","author_name":"Joseph Sullivan","votes":2,"created_at":"2021-05-20T19:46:24Z","canonical_url":"https://wefunder.com/tradefox#question-149841","answers":[{"id":153419,"entity_id":"wefunder:comment:153419","answer":"Hi Joseph, investor updates are provided here on Wefunder as required by the SEC. We also email a copy of these updates to the address we have on file. If you have updated your email address, please drop us an email at support@tradefox.co.","author_name":"Chris Yerbey","votes":1,"created_at":"2021-06-10T08:29:44Z"}]},{"id":27458,"entity_id":"wefunder:comment:27458","question":"Hi what is the current status? What should I do to sell my invested shares","author_name":"Sivasubramanian SRINIVASAN","votes":2,"created_at":"2018-09-14T02:50:22Z","canonical_url":"https://wefunder.com/tradefox#question-27458","answers":[{"id":60984,"entity_id":"wefunder:comment:60984","answer":"Hi Sivasubramanian, you were issued a SAFE agreement in 2017 when we closed that funding round. You are to be issued shares at a later date once we close a priced funding round.","author_name":"Chris Yerbey","votes":0,"created_at":"2019-08-28T19:41:55Z"}]},{"id":23702,"entity_id":"wefunder:comment:23702","question":"Will current Trade Wars affect Scrap Connection","author_name":"Edward F Stefan","votes":2,"created_at":"2018-07-06T11:06:22Z","canonical_url":"https://wefunder.com/tradefox#question-23702","answers":[]},{"id":17216,"entity_id":"wefunder:comment:17216","question":"We need an update on our investment!","author_name":"Tao Wang","votes":2,"created_at":"2018-01-15T21:17:00Z","canonical_url":"https://wefunder.com/tradefox#question-17216","answers":[]},{"id":13013,"entity_id":"wefunder:comment:13013","question":"How might China's new restrictions on scrap imports from the US change the US scrap market and does this impact Scrap Connection's current strategy at all?","author_name":"000 000","votes":2,"created_at":"2017-09-11T18:42:13Z","canonical_url":"https://wefunder.com/tradefox#question-13013","answers":[{"id":60982,"entity_id":"wefunder:comment:60982","answer":"This doesnt change our strategy. It actually reinforces the value we can provide the industry. When suppliers suddenly need to find new trading partners, our product can provide more value to more people.","author_name":"Chris Yerbey","votes":0,"created_at":"2019-08-28T19:36:00Z"}]},{"id":11759,"entity_id":"wefunder:comment:11759","question":"do you have a referral/viral component to your service? you should reward users for promoting your product by offering free month etc... for every new users they add to your site to speed growth.","author_name":"Matt Ward","votes":2,"created_at":"2017-08-08T20:50:46Z","canonical_url":"https://wefunder.com/tradefox#question-11759","answers":[{"id":60986,"entity_id":"wefunder:comment:60986","answer":"Hi Matt, thank you for this question. We do not have a reward system set up yet, but it is definitely planned. We are discussing a token system which can be used to reward members for contributed data and referrals.","author_name":"Chris Yerbey","votes":0,"created_at":"2019-08-28T19:43:23Z"}]},{"id":11405,"entity_id":"wefunder:comment:11405","question":"I am an investor in the company. Just wondering when are you guys planning to close out this round of funding? It's been a while since I invested and wanted to get an update. Thanks.","author_name":"Rajiv Kumar Giri","votes":2,"created_at":"2017-07-28T01:46:40Z","canonical_url":"https://wefunder.com/tradefox#question-11405","answers":[{"id":11492,"entity_id":"wefunder:comment:11492","answer":"Hi Rajiv, Based on the SEC regulations, we can leave this campaign open until we reach our maximum or until Oct 31st. We will announce at least 5 days before the close of the campaign. Just follow us on WeFunder so you will be duly informed.","author_name":"Chris Yerbey","votes":0,"created_at":"2017-07-31T09:05:54Z"}]},{"id":9411,"entity_id":"wefunder:comment:9411","question":"Hello, on 11 APR a Wefunder investor caught a mistake your accountant made. This is a HUGE red flag for any investor and the main thing holding me back from investing a full $25K. How are you planning to handle this in the future? Is the accountant still on your team?","author_name":"Brent Tuma","votes":2,"created_at":"2017-04-27T09:41:01Z","canonical_url":"https://wefunder.com/tradefox#question-9411","answers":[{"id":249565,"entity_id":"wefunder:comment:249565","answer":"Hey Brent, just noticed that this wasn't responded to because we ended up getting on a call. However, its showing up at the top of the feed on the new round so I'll just use the opportunity to check in with you. Please let me know if you have any new questions which I can address. Hope you're doing well. :)","author_name":"Chris Yerbey","votes":0,"created_at":"2023-06-07T06:10:46Z"}]},{"id":319984,"entity_id":"wefunder:comment:319984","question":"Website seems to be down, long time no updates.. company failed?","author_name":"Alexander Groenen","votes":1,"created_at":"2025-11-20T12:56:04Z","canonical_url":"https://wefunder.com/tradefox#question-319984","answers":[]},{"id":248310,"entity_id":"wefunder:comment:248310","question":"Is Tradefox a QSBS (https://www.investopedia.com/terms/q/qsbs-qualified-small-business-stock.asp)? When 2020 Wefunder SAFE shall be converted to stock?","author_name":"Guenadi Jilevski","votes":1,"created_at":"2023-05-26T12:49:15Z","canonical_url":"https://wefunder.com/tradefox#question-248310","answers":[{"id":248722,"entity_id":"wefunder:comment:248722","answer":"Hi Guenadi, thanks for your question. The SAFE agreements will convert to stock when we have a liquidity event. We expect that to be next year when we close a Series A round. :)","author_name":"Chris Yerbey","votes":1,"created_at":"2023-05-31T12:13:35Z"}]},{"id":246705,"entity_id":"wefunder:comment:246705","question":"The concept and purpose are both good, so I'll be glad to be on board, but but as an investor I can't figure out when you will ever be cash flow positive. I've read that you have almost 50 k USD before this funding round, with almost no revenue. I understand that bamboo years of watering before growing, but are you either too slow or facing a market that is both not ready and neither interested in transparency?","author_name":"Mirko Turrina","votes":1,"created_at":"2023-05-13T10:27:46Z","canonical_url":"https://wefunder.com/tradefox#question-246705","answers":[{"id":248723,"entity_id":"wefunder:comment:248723","answer":"Hi Mirko, Very good question and the answer is the latter. The good news is that we have weathered that storm so to speak. In the first couple of years (pre COVID specifically) convincing the industry of the value of digital online reputations was a hard sell. Also when you are trying to break into any B2B market, most people do want to sign their company up to be first. During the lock-down, having an alternative way of vetting trading partners became interesting for a much larger percentage of the market. We also benefited greatly by putting our subscription sales focus to the side and hosting complimentary virtual conferences. This allowed us to showcase our technology while proving with actions that we are committed to our industry and are willing to work hard to help our members benefit via the transparency we provide. In the last two years, the last most crucial part of our dataset came flooding in. These are the post-sale reviews on trading partners. We started offering free product credits in exchange for our members' valuable time. After seeing we'd developed a fly wheel, we doubled down on this approach which allowed us to create a database which we value at more than $9 million. There is a previous post about this database valuation in our updates here https://wefunder.com/updates/160582-private-equity-crowdfunding-round. I will also be making a new post on this with updated information in the next few weeks.","author_name":"Chris Yerbey","votes":1,"created_at":"2023-05-31T12:31:10Z"}]},{"id":235002,"entity_id":"wefunder:comment:235002","question":"Do you have thoughts about how to prevent fake reviews from being created in your system? Such as what sometimes happens with products on Amazon where sellers buy reviews?","author_name":"Ruth Chin","votes":1,"created_at":"2023-02-16T02:27:50Z","canonical_url":"https://wefunder.com/tradefox#question-235002","answers":[{"id":235327,"entity_id":"wefunder:comment:235327","answer":"Hi Ruth, we gather data from shipping companies and customs agencies to verify the actual buyer and seller in trade. Using this information, we know which companies to contact for reviews and we know the actual trade volume and frequency. This means that its not possible to create fake reviews. :)","author_name":"Chris Yerbey","votes":2,"created_at":"2023-02-17T20:17:45Z"}]},{"id":104289,"entity_id":"wefunder:comment:104289","question":"Hi Chris, any chance to take a look at YoY financials?","author_name":"Matt B","votes":1,"created_at":"2020-08-29T12:42:39Z","canonical_url":"https://wefunder.com/tradefox#question-104289","answers":[{"id":128588,"entity_id":"wefunder:comment:128588","answer":"Hi Matt, yes. Those will be released before the very soon.","author_name":"Chris Yerbey","votes":0,"created_at":"2021-02-04T12:24:59Z"}]},{"id":89380,"entity_id":"wefunder:comment:89380","question":"When is the closing of this Investing round?","author_name":"Craig Davis","votes":1,"created_at":"2020-05-08T03:50:31Z","canonical_url":"https://wefunder.com/tradefox#question-89380","answers":[{"id":99401,"entity_id":"wefunder:comment:99401","answer":"Hi Craig, this round is closing August 31st.","author_name":"Chris Yerbey","votes":0,"created_at":"2020-07-28T10:08:38Z"}]}],"faq":[{"question":"I do not see the \"Early Bird bonus\" : $4M Valuation Cap \u0026amp; 20% discount, being shown in the contract. Can you please check on the issue? Thank you.","answer":"Hi Richard, hope you're doing well. I just noticed this old comment from Nov 2016 went unanswered. I hope I covered the reply in another comment or communication, but as it was unanswered, its showing up at the top of the feed. Let me know if you have any new questions for this round. Take care, Chris"},{"question":"How is it determined how many shares I will get?","answer":"With this type of crowd funding, you get a contract which states that we will award stock to you in the amount that you have invested at a future date when a valuation has been established in a bigger funding round typically by venture capital investors. Since it is assumed the investors in the crowdfunding campaign are not typically professional investors (VCs), the decision for the new valuation of the company and correspondingly the new share price is deferred until a future date when prof..."},{"question":"Can you provide more insight into how you arrived at the revenue projection for 2017?","answer":"We intend to focus on building up recurring revenue in 2017 from two sources. First will be growing the revenue from monthly memberships. To this end, we plan use some of the funds from crowdfunding to hire a full time person for business development. In the second half of the year, we are projecting to have our new business intelligence product available. This will be company trade reputation reports, available for a fee of $50 per use. The income from this service is expected to be much mor..."},{"question":"What kind of stock is being offered by this scheme?","answer":"You will be issued Safe Preferred Stock at the next priced round. Quoting below from the SAFE agreement: 1.D. 2. “Safe Preferred Stock” means the shares of a series of Preferred Stock issued to the Investor in an Equity Financing, having the identical rights, privileges, preferences and restrictions as the shares of Standard Preferred Stock, except that such series will have (i) no voting rights, other than required by law; (ii) a per share liquidation preference and conversion price for purp..."},{"question":"Thanks for the opportunity to invest and I have a few questions. Question on the decimal ponts- In other words, in the 2015 financials pdf, does Loans Recevables Dopper 3.3000 mean Three Thousand three hundred? Or 3.3 million?","answer":"I understand the confusion and thanks for asking this question. In the Netherlands, values are noted using a comma as a decimal point and a decimal point as a comma in comparison to US standards. €3.300,00 is €3,300.00"}]}}}