# Tomorrows Laundry, Co.

Tees Designed for Years, Not Seasons🪡

- Canonical URL: https://wefunder.com/tomorrowslaundry
- Entity ID: wefunder:company:188333
- Last updated: 2026-06-07T23:54:19Z
- Generated at: 2026-06-08T02:57:09Z

## Quick facts
- 11,500+ Customers With Best-in-Class 50% Repeat Purchase Rate
- 4.9★ Rating Across 75,000+ Tees Delivered
- $4M+ Lifetime Revenue and Profitable Operations in 2025
- 67% Gross Margins + First-Purchase Profitable
- Founder Has Driven $100M+ in Apparel Sales
- Finance Leadership Scaled HexClad From Startup to a 9-Figure CPG Powerhouse

## Active fundraises
- wefunder:fundraise:149444: 4(a)(6) successful (USD)
- wefunder:fundraise:149443: 4(a)(6) open (USD)

## Story
We’ve built the unit economics.We’ve proven demand.Now we scale.Invest in the next category leader in premium essentials.The basic tee is broken.Men are stuck in a cycle of:→ Shrinkage→ Fading→ Collar stretch→ Disposable qualityFast fashion is cheap for a reason.Luxury brands charge more - but deliver nearly the same lifespan.This category lacks a premium staple that's built to actually last.Premium essentials designed for longevity.🪡 We spent 4+ years developing a proprietary fabric and construction method to create a high-durability essential, using world-class Peruvian cotton and higher-grade manufacturing standards.What defines our product:→ Custom-milled 100% cotton fabric (not off-the-shelf)→ Higher stitch density for durability→ Reinforced, shape-holding collar→ Pre-shrunk for permanent fit→ Hand-crafted in sweatshop-free, fair-wage factories in PeruThis isn’t a fashion trend.It’s an upgrade to the item men wear every day.And once customers switch, they don’t go back.Proof of DemandOur retention and satisfaction metrics outperform the category.Gross Margin - 67%Average Order - $152Repeat Purchase Rate - 50%2024 Revenue - $1.7M→ We used 2025 to strengthen the business. We reduced costs across operations, fulfillment, and marketing, and focused on profitability to build a stronger foundation for scale.2025 Revenue - $1M Revenue with positive operating profit2026 Forecast - $2.6M revenue while staying profit-focusedForward-looking statements are not guaranteed.Operational improvements already in place:Fulfillment and shipping costs reduced by over 60%Product returns reduced from 12% to 8%Marketing efficiency has doubled, with more revenue per dollar spentWe now operate as a profit machine, not "growth at any cost."The model works.Customers love it.Costs are controlled.This stage is about fuel.(AOV) - Average Order Value(COGS) - Cost of Goods Sold(CAC) - Customer Acquisition Cost(LTV) - Lifetime Value(DTC) - Direct-to-ConsumerTomorrows Laundry's Market OpportunityMen are shifting from fast fashion to durable essentials. The global market is large and growing.→ Total Market Size (TAM):Global men’s basics market is over $60B.→ Our Addressable Market (SAM):Premium men’s essentials in the U.S., U.K., Canada, and Australia is approximately $6B.→ Our Realistic Target (SOM):Reaching $30M in revenue would support an $80M valuation. This requires less than 0.5 percent of the premium basics market.“Quiet luxury” and “buy less, buy better” are accelerating. The opportunity is large and Tomorrows Laundry is positioned to take advantage of it.Forward-looking projections cannot be guaranteed.Capturing a modest sliver of the premium-tee market supports a $80M+ valuation outcome.Competitors have already proven scale in this category:→ True Classic: $300M+→ Bylt: $235M+→ Cuts: $100M+→ Buck Mason / James Perse at premium retail valuationsThe market is there.The demand is proven.But none of them are engineered for longevity-first value.That’s the gap we occupy.Traction→ Loved by a growing base of repeat customers→The product earns near-perfect reviews across thousands of deliveries → Featured by Men’s Health, Business Insider, USA Today, WIRED, ForbesThis is not a concept.This is already a loved and proven product.Direct-to-Consumer + Essentials MembershipWe sell online - no retail markups.Essentials Club Membership ($60/year)Members get 25% off sitewide, driving predictable recurring revenue and long-term loyalty.When a customer buys once, they come back.When they become a member, they stay - and spend more.This model is:ScalableMargin protectiveDesigned for compounding customer valueWhy NowConsumers are moving away from disposable tees and toward fewer, better essentials that last. At the same time, e-commerce brands have shifted from “growth at all costs” to profitable businesses that keep customers coming back.Tomorrows Laundry sits exactly at that intersection.We’ve already crossed the hardest thresholds: ✅ 11,500+ customers and proven demand ✅ Profitable on the first purchase (rare in apparel) ✅ Stable, scalable supply chain ✅ Best-in-class repeat purchasing (50%) ✅ Strong margins and profitable operations What’s limiting growth today isn’t demand.It’s how much inventory we can produce and how many new customers we can reach.This raise allows us to:→ make more product→ reach more customers→ expand into high-repeat essentials (socks, underwear, athleisure)The flywheel is in motion.We are adding horsepower.How Your Investment WorksInvesting through Wefunder gives you a SAFE (Simple Agreement for Future Equity).It’s one of the most common ways startups raise money.⏱️ 1. You invest early while the valuation is lowYou’re getting in before we scale into more product categories and wider distribution.🔁 2. Your SAFE converts into shares laterWhen we raise a larger round in the future, your SAFE converts into real ownership in the company.📉 3. You get a better price than future investorsBecause you’re early, you receive:$5M valuation cap20% discountYour investment buys more shares than future investors.📈 4. Your upside grows as the company growsAs we expand our line, increase repeat customers, and scale distribution, our valuation can increase - giving early investors meaningful upside.🚀 5. You benefit when big events happenYour equity becomes valuable during milestones like:VC rounds (Larger investors buy in at higher valuations)Acquisitions (Another company buys the business)A sale / exit (the company is sold and investors are paid out)A future IPO (The company eventually goes public)These are the events that unlock investor returns.🤝 6. Long-term ownership, not monthly paymentsThere’s no interest and no repayment schedule.You’re investing for long-term upside as the company grows.Forward-looking statements are not guaranteed.Use of FundsInventory: Expand our best-sellers and new styles so we stop selling outMarketing: Scale profitable growth across paid & organic channelsOperations: Strengthen core team as volume increasesIn short: more product, more customers, more momentum.This is growth capital, not survival capital.Why Investors Join EarlyEarly valuation = most upsideStrong traction already provenProfitable operations reduce riskRaised capital directly accelerates growthLimited space in this roundJoin us early - before we scale into the next stage.

## FAQ
1. **Are there any plans to offer clothing sizes above 2X for plus-size individuals? That would really aid with expansion of your customer base. Please advise. Thank you.**
   - Hey Earl. Yes, extended sizing up to 4X is something we’re considering. This raise is meant to give us the flexibility to expand inventory and move on initiatives like this as demand supports it. Appreciate the feedback
2. **Is there any polyester in these shirts?**
   - Hey Max, our Essential Tee is 100% cotton with no polyester, and it represents the majority of what we sell. We prioritize natural fibers because they perform better over time and allow us to reduce reliance on synthetics wherever possible. In a few styles, like our French Terry, we use a minimal amount of polyester strictly for structure and long-term durability. Our mailers, hang tags, neck labels, and packaging are 98–100% recyclable or biodegradable, and we’re always working to improve. A...
3. **I noticed that while sales doubled so did the loss which is fair for a new company. Would you be able to share exactly what the loss is broken down by development advertisement salaries, one of expenses, etc. etc. etc. And when do you see the breakpoint to profitability in ter...**
   - Binyamin, appreciate the question. The numbers shown on WeFunder reflect our audited 2023 and 2024 results. In 2024, as revenue doubled, we chose to invest heavily in advertising, inventory, and infrastructure to support that growth, which drove the higher net loss. In 2025 we shifted to prioritizing profitability and tightened the model across the board. Gross margin improved from 49% to 67%. Customer acquisition cost decreased from $70 to $50. Average order value increased from $130 to $150...
4. **What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?**
   - We plan to scale Tomorrow’s Laundry into an attractive acquisition target over the next 4 to 6 years, potentially sooner if the opportunity arises. We’re building the company with the margins, loyalty, and scale that make it attractive to acquirers, while staying profitable along the way.
5. **Hi Robert - really impressive traction here, especially the repeat purchase rate and margins, and sounds like things are progressing given you 2026 update. I think the interesting question for this raise is how you’re balancing inventory-driven growth with the existing debt on...**
   - Hey Nick, I appreciate the kind words and thanks for noticing. We’ve now paid off all MCA and short-term high-interest debt, which was the main pressure on the business. With that behind us, the focus shifts to controlled growth. The model is already profitable at our current scale, so inventory and marketing are now about expanding what’s working rather than chasing growth at any cost. Going into 2026, it’s less of a tradeoff between growth vs. balance sheet and more about building on a stab...

## Team
- Robert Eala (Founder)
- Ahmed Ali (COO)
- Jeremy Cervantes (Finance Advisor)
- Benajmain Gagliardi (Creative Media Director)

## Recent posts
- We're finally getting ahead of inventory (2026-06-03T02:16:36Z)
- We're growing. Here's what's coming. (2026-04-25T19:04:36Z)
- The business has reached an inflection point (2026-04-03T00:10:45Z)
- Where Tomorrows Laundry stands today (2026-02-05T19:12:52Z)

## Q&A
- Q: Could you please email me, I may be able to help. I run a small investment fund called Greystone Capital. You guys make the single greatest tshirts I've ever worn. adam@greystonevalue.com Thank you.
- Q: Adam, thank you for the kind words and for reaching out. Great to hear you’re loving the tees. I’d be happy to connect. I’ll reach out via email shortly. Thanks
- Q: Hi Robert - really impressive traction here, especially the repeat purchase rate and margins, and sounds like things are progressing given you 2026 update. I think the interesting question for this raise is how you’re balancing inventory-driven growth with the existing debt on the balance sheet. How are you thinking about prioritizing growth vs strengthening the balance sheet as you scale into 2026?
  - A: Hey Nick, I appreciate the kind words and thanks for noticing. We’ve now paid off all MCA and short-term high-interest debt, which was the main pressure on the business. With that behind us, the focus shifts to controlled growth. The model is already profitable at our current scale, so inventory and marketing are now about expanding what’s working rather than chasing growth at any cost. Going into 2026, it’s less of a tradeoff between growth vs. balance sheet and more about building on a stable foundation. We can grow inventory in our best-performing SKUs and step up marketing while staying disciplined and profitable. Happy to discuss further if helpful.
- Q: What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?
  - A: We plan to scale Tomorrow’s Laundry into an attractive acquisition target over the next 4 to 6 years, potentially sooner if the opportunity arises. We’re building the company with the margins, loyalty, and scale that make it attractive to acquirers, while staying profitable along the way.
- Q: I noticed that while sales doubled so did the loss which is fair for a new company. Would you be able to share exactly what the loss is broken down by development advertisement salaries, one of expenses, etc. etc. etc. And when do you see the breakpoint to profitability in terms of years and what catalyst do you think will take to get there? Otherwise, glad to see these kind of products I like when people make things that last!
  - A: Binyamin, appreciate the question. The numbers shown on WeFunder reflect our audited 2023 and 2024 results. In 2024, as revenue doubled, we chose to invest heavily in advertising, inventory, and infrastructure to support that growth, which drove the higher net loss. In 2025 we shifted to prioritizing profitability and tightened the model across the board. Gross margin improved from 49% to 67%. Customer acquisition cost decreased from $70 to $50. Average order value increased from $130 to $150 and we raised the free shipping threshold from $80 to $150. Return rate improved from 12% to 8% and fulfillment costs declined from roughly 22% of revenue to about 8.5%. As a result, 2025 operated at a 15% operating profit. At our current margin structure, the business is operating profitably at today’s revenue levels, and the focus now is scaling inventory and marketing on this stronger foundation. Happy to go deeper on any specific line item.
- Q: Is there any polyester in these shirts?
  - A: Hey Max, our Essential Tee is 100% cotton with no polyester, and it represents the majority of what we sell. We prioritize natural fibers because they perform better over time and allow us to reduce reliance on synthetics wherever possible. In a few styles, like our French Terry, we use a minimal amount of polyester strictly for structure and long-term durability. Our mailers, hang tags, neck labels, and packaging are 98–100% recyclable or biodegradable, and we’re always working to improve. Appreciate you asking.
- Q: Hey there, what's the best way to set up a quick call with the team? Thanks!
  - A: Hey YS, thanks for reaching out. Feel free to message me directly here on WeFunder, or email me at robbie@tomorrowslaundry.com and we can find a time that works. Looking forward to connecting.
- Q: Are there any plans to offer clothing sizes above 2X for plus-size individuals? That would really aid with expansion of your customer base. Please advise. Thank you.
  - A: Hey Earl. Yes, extended sizing up to 4X is something we’re considering. This raise is meant to give us the flexibility to expand inventory and move on initiatives like this as demand supports it. Appreciate the feedback