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Invest in Propeller

A digital marketing platform creating social impact at scale

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Highlights

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đź’š A public benefit corporation reimagining how to create social impact at scale
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⚡ Rapidly growing community of over 1,000,000 registered users (205K since June)
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đź’¸ $4.2M in revenue to date ($2M projected in 2022)
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🧡 7M actions generated / $5M+ raised for partners like Planned Parenthood, The Sierra Club & HRC
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🧑‍🎤 Embraced by superstars & major festivals like Lizzo, Bon Iver, Outside Lands, & Justin Bieber
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🏔 2-year Partnership with Red Rocks Amphitheatre to generate social impact at every '22/'23 concert
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đź“– Features in Forbes, Billboard, Pitchfork, NME, Variety, Bustle, People, CNN and others

Our Team

I started Propeller because I wanted to help more people to use their platform for good.

Inspiring Social Action Through Music and Culture

Propeller is a community-funded, digital marketing platform at the intersection of social impact and culture.

Our mission is to inspire activism and help build movements for change. We create campaigns that introduce people to causes and reward them for taking action.

Our community has grown to over 1 million people, we’ve generated 7 million actions & raised over $5 million dollars for leading nonprofit organizations, and we work with many superstar artists, major festivals and other top influencers in the world.

Changing the World by Creating Win/Wins

We developed and have validated a successful sustainable model for social good where everyone in the ecosystem wins. For nonprofits, artists, influencers, or community members, the more you help the world, the more Propeller helps you benefit as well.

Why does motivation for doing good need to be totally selfless? As our need to deal with the world’s problems becomes more and more urgent, we don’t have time to rely on selflessness alone. And social good has value.

By creating real benefits for everyone involved, we're able to engage more people around important issues. It's the only realistic approach to scale impact.

That's why on Propeller every action you take is worth points which can be redeemed for incredible prizes like trips around the world, or hanging out with your favorite artist at a music festival. Or if you prefer, use your points to plant trees, feed people, or donate to causes - it's your choice!

For our partners, a campaign on Propeller simultaneously connects nonprofit organizations to new supporters and influencers with their fans.

Everybody wins.

Why Now?

Propeller isn’t an idea. We’ve created an active community of over 1,000,000 members who’ve taken over 6.5 million actions. We’ve run impactful campaigns with hundreds of leading nonprofits and the world’s biggest influencers. We have proven this works. 

And we are growing faster and faster all the time...

Whether it's standing up for women's reproductive rights with Lizzo, taking action on climate change with The National,  or engaging 80,000 festival attendees at Bonnaroo about racial justice, all that and more happens on Propeller.

We’re ready to take Propeller to the next level. But we need and want your help.

Our plan is to take Propeller everywhere. Every show you go to, every big event you attend, Propeller is there to make it easy to get involved. And we’re going to build our own events from the ground up -- specifically with social impact in mind.

We’re going to offer bigger & more unique prizes, and give you more ways to spend your points…

We’re going to increase the social aspect on the site to foster more community, including giving you actions local to your area.

We’re going to make the platform more user friendly, and add new technology to better serve our nonprofit partners…

We’re going to continue to develop our own campaigns and make them even more impactful.

There are a million things we want to do, and all of them are going to require more funding.

Community Funded

As a public benefit corporation, our mission of inspiring activism and helping build movements for change is part of the bottom line. That’s why we’re asking our community for support at this pivotal moment.

We are seeking visionary folks who understand that profit at the expense of the environment and social systems is not the way forward.

We want investors who appreciate that the momentum toward Public Benefit Corporations and B Corps is part of a greater paradigm shift that enables people to make money without destroying our home. We want our community to share in the success of the company, and we only want to answer to you.

The more revenue we drive, the more impact we’ll create. And the more impact we drive, the more revenue we create.

Revenue

Propeller's revenue went up 83% in 2021 from 2020 (which was previously our highest earning year). And we're currently up over 400% in revenue in 2022 from 2021 year to date. 

We've bootstrapped our way to $3.8M in gross revenue since inception. We are projecting over $2M in revenue in 2022 alone. (Forward-looking statements cannot be guaranteed)

Our business model is primarily centered around lead generation. We get paid for helping nonprofits, influencers & brands connect with new & existing supporters, and we receive a percentage (13-17% on average) of donations.


Transparency

While Propeller is a for-profit company, as a public benefit corporation we operate with similar transparency to a nonprofit. You can learn more about how we're funded and who we work with by checking out our 2021 Impact Report.

Overview